Senior Marketing Manager, Brand & Content

Accountabilities

• Owes the strategy, execution, and operational foundation that strengthens brand presence and supports business growth.
• Leads creative and content initiatives, establishes scalable processes, and collaborates across teams to ensure consistent, high-quality marketing experiences.
• Serves as the strategic owner of brand identity, ensuring consistent messaging, visual standards, and creative execution across all customer and internal touchpoints.
• Develops and manages editorial strategy, content calendars, thought leadership programs, executive communications, customer stories, and marketing content initiatives.
• Led and mentors a team of designers, copywriters, and external creative partners while creating efficient workflows and prioritization processes.
• Establishes brand governance frameworks, templates, guidelines, and review processes that enable teams across the organization to create stronger content.
• Partners with Growth teams to develop creative concepts and content strategies that support demand generation, customer engagement, and pipeline growth.
• Collaborates with Product Marketing to bring positioning, messaging, and product narratives to life through impactful content and creative assets.
• Implements AI-enabled marketing workflows, tools, and automation strategies to improve content production quality, speed, and scalability.
• Manages marketing requests and creative operations to ensure priorities are aligned with business objectives and delivered efficiently.
• Strengthens external brand presence through thought leadership, executive content, public relations initiatives, and earned media opportunities.
• Defines and tracks performance indicators such as brand awareness, share of voice, content impact, and contribution to business outcomes.
• Acts as a strategic partner to Sales, Customer Success, Product, and executive leadership teams to create compelling market experiences.

Requirements

• The ideal candidate is a strategic brand and content marketing leader with experience building scalable systems, leading creative teams, and driving measurable business impact.
• Combines strong storytelling capabilities with operational discipline, business judgment, and enthusiasm for leveraging emerging technologies.
• Proven experience in brand marketing, content strategy, creative operations, or integrated marketing leadership roles.
• Experience working within B2B SaaS or enterprise technology environments.
• Demonstrated success developing brand strategies, editorial programs, thought leadership, and customer-facing content.
• Experience managing creative teams, including employees, contractors, agencies, or freelancers.
• Strong understanding of brand governance, creative workflows, and scalable marketing processes.
• Ability to translate business strategy and market insights into compelling messaging and content experiences.
• Experience partnering cross-functionally with Product Marketing, Growth, Sales, Customer Success, and executive stakeholders.
• Familiarity with AI-powered tools and workflows for content creation, automation, research, or creative production.
• Strong project management skills with the ability to prioritize multiple initiatives in a fast-paced environment.
• Data-driven mindset with experience measuring brand performance, content engagement, and marketing impact.
• Excellent written and verbal communication skills with strong storytelling and presentation abilities.
• Self-starter mentality with a track record of building systems, improving processes, and delivering results.

Benefits

• Competitive salary range of $135,000 - $165,000 USD, depending on experience and qualifications.
• Fully remote-first work environment with flexibility to work from anywhere in the United States.
• Comprehensive medical, dental, and vision insurance coverage.
• Flexible paid time off to support work-life balance.
• 401(k) matching program.
• Incentive stock options.
• Professional development program with dedicated time and resources for learning and growth.
• Volunteer time off opportunities.
• Employee Resource Groups supporting an inclusive workplace culture.
• Opportunities to work with AI tools and develop advanced AI-enabled marketing skills.
• Team collaboration through company gatherings and occasional travel opportunities.