Senior Marketing Manager, Brand and Content

About the role

The Senior Marketing Manager, Brand and Content will lead the development and execution of brand strategy and content initiatives across all digital channels. This role requires a deep understanding of consumer behavior and market trends, as well as strong leadership skills to drive cross-functional teams.

Responsibilities

• Develop and implement comprehensive brand strategies that align with company goals and objectives.
• Oversee the creation and execution of content marketing campaigns that engage target audiences and drive business results.
• Collaborate with cross-functional teams including product, sales, and customer service to ensure alignment and effectiveness of brand messaging.
• Monitor brand performance metrics and adjust strategies as necessary to optimize ROI.
• Stay current with industry trends and best practices in brand management and content creation.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 8 years of experience in a senior-level marketing role, preferably in B2B technology.
• Proven track record of successful brand management and content creation.
• Experience with AI tools and platforms for content optimization and audience engagement.
• Strong analytical skills with the ability to interpret data and make strategic recommendations.
• Excellent communication and interpersonal skills to build and maintain relationships with internal and external stakeholders.

Qualifications

• Ability to work independently and manage multiple projects simultaneously.
• Experience with SEO, social media marketing, and email marketing.
• Knowledge of Google Analytics and other key performance indicators (KPIs).
• Proficiency in Microsoft Office Suite and Adobe Creative Cloud.

Skills

• Strategic thinking and problem-solving skills.
• Leadership and team management abilities.
• Adaptability to changing priorities and deadlines.
• Attention to detail and ability to handle complex projects.

Benefits

• Competitive salary commensurate with experience.
• Flexible work schedule with remote options.
• Health insurance coverage.
• 401(k) retirement plan with company match.
• Professional development opportunities.
• Employee recognition program.

Pay

Commensurate with experience.

Schedule

Full-time, On-site.