Senior Brand and Marketing Manager

Key Responsibilities

• Develop and execute long-term brand growth strategies aligned with company objectives.
• Lead annual brand planning, including marketing plan, innovation plan, and insights & analytics.
• Work with the Synsus innovation team to develop product pipelines from concept through commercialization.
• Partner with Sales, Product Development, Regulatory, Operations, Finance, and Supply Chain teams to bring new products to market.
• Partner with all Business Units, and other departments within the company, to ensure company marketing needs are being met.
• Lead development of consumer communication strategies, packaging, claims, and merchandising programs.
• Manage marketing budgets, allocating resources across brand and demand generation initiatives.
• Oversee digital marketing efforts, including website performance and social media presence, to build brand visibility and consumer engagement.
• Develop sales material and company literature; represent brands at trade shows, customer meetings, and industry events.
• Evaluate brand performance through sales data, market trends, consumer insights, and financial analysis.
• Conduct market and competitive research to identify emerging trends and opportunities.
• Identify opportunities for category expansion, channel development, and brand renovation.
• Manage agency partners, creative development, and marketing execution where applicable.

Qualifications

• Bachelor's degree in Marketing, Business, or related field
• 8+ years of progressive brand management experience within CPG industry
• Strong preference for candidates with formal brand management training from leading CPG organizations
• Demonstrated success leading brands with measurable revenue and profit growth
• Experience developing innovation pipelines and launching new products
• Strong analytical capabilities with experience leveraging consumer, category, and retail data
• Proven ability to influence cross functional teams and lead through complexity
• Excellent communication, presentation, and storytelling skills
• Experience managing marketing budgets and coordinating cross-functional project timelines

Preferred Experience

• Lawn & garden, home care, household products, chemicals, outdoor living, agricultural, or adjacent categories
• Retail experience across mass, home center, hardware, farm & ranch, grocery, and eCommerce channels
• Familiarity with digital marketing platforms, social media management, and marketing analytics tools