Senior Manager, Brand Marketing & Content

About the role

Royal Caribbean International Marketing Team has an exciting career opportunity for a full-time Senior Manager, Brand Marketing & Content, reporting to the AVP, Brand Marketing, Content & Social Media. This position will be based onsite in Miami.

The Senior Manager, Brand Marketing, leads high-visibility brand, advertising, content, and integrated marketing initiatives for Royal Caribbean. This role elevates senior account leadership into broader management ownership across strategy, creative development, financial stewardship, production oversight, cross-functional alignment, agency management, performance measurement, and team development.

The ideal candidate is a strategic, creatively curious, and operationally strong marketing leader who can elevate brand work while building the systems, relationships, and team capabilities required to deliver it. They bring strong judgment, a proactive leadership style, and the ability to guide complex work across internal teams, external agencies, production partners, senior stakeholders, and direct reports.

Responsibilities

• Brand, Campaign and Creative Development: Lead the strategic development of breakthrough brand, advertising, content, and integrated marketing work. Translate consumer insights, market trends, competitive learnings, product updates, performance data, and brand positioning into clear strategies, creative briefs, campaign platforms, and actionable creative direction. Guide high-impact campaigns and content from brief through final delivery, ensuring work is strategically sound, creatively distinctive, operationally feasible, and aligned to brand standards. Champion brand clarity across visual identity, voice, messaging, creative platforms, campaign expression, and content ecosystems.
• Strategic Planning, Leadership And Performance: Oversee annual, seasonal, and initiative-level brand marketing planning, ensuring priorities are grounded in audience strategy, channel considerations, clear KPIs, commercial impact, and opportunities to strengthen awareness, consideration, engagement, and brand relevance. Provide direction across planning, prioritization, timing, resource allocation, and campaign integration. Develop strategic recommendations that clarify the role each initiative plays in the broader marketing plan. Lead strategic planning conversations that connect product priorities, audience opportunities, media approach, creative ambition, partnership potential, and business performance into a cohesive plan.
• Project Management, Workflow And Operational Excellence: Oversee complex, high-volume workstreams across campaigns, content, productions, activations, and cross-functional initiatives. Build and improve operating processes that strengthen briefing, project intake, creative reviews, stakeholder communication, legal coordination, rights management, trafficking, approvals, campaign delivery, and post-campaign recaps. Resolve issues and roadblocks quickly and collaboratively.
• Agency, Stakeholder And Cross-Functional Collaboration: Serve as a senior brand marketing lead for agency partners, internal creative teams, production partners, and cross-functional stakeholders. Lead productive communications with senior stakeholders, including kickoffs, strategic reviews, creative presentations, status updates, feedback discussions, decision meetings, and post-campaign performance conversations. Collaborate across Brand, Creative, Media, Analytics, Legal, Finance, Revenue, Sales, Product, Social, PR, and other business units.
• Production and Content Capture: Oversee brand contribution to pre-production and post-production development, including scope, budgets, shot needs, production plans, talent needs, rights considerations, review timelines, creative feedback, and final asset delivery. Guide or mentor team members leading on-location decision-making during productions. Support a broad range of content outputs, including advertising assets, short-form content, long-form content, social-first creative, experiential assets, and integrated campaign deliverables.
• Team Leadership And Development: Lead, mentor, and develop team members by setting clear expectations, coaching strategic and creative judgment, strengthening project leadership skills, and creating accountability for high-quality delivery. Help evolve team capabilities from executional delivery to proactive brand leadership. Provide guidance to direct reports and dotted-line partners on briefs, stakeholder management, creative feedback, production planning, budget management, and executive communication.
• Financial Responsibilities: Lead budget planning and financial stewardship across assigned campaigns, productions, content initiatives, partnerships, and agency scopes of work. Manage budgets, forecasts, estimates, purchase orders, invoices, reconciliation, vendor coordination, scope, spend pacing, and resource tradeoff recommendations. Evaluate whether investments are delivering the intended brand and business outcomes.

Requirements

• Bachelor’s degree in marketing, communications, advertising, business, or related field required.
• 8+ years of progressive marketing experience in a brand marketing organization, advertising agency, integrated marketing team, or related creative environment.
• 5+ years of experience leading brand strategy, integrated campaign development, creative development, content marketing, production, or consumer brand management.
• Experience managing or developing people, including coaching direct reports, guiding cross-functional contributors, and building team capabilities.
• Experience managing agency relationships, senior stakeholders, creative development processes, integrated campaigns, and cross-functional marketing initiatives.
• Experience managing marketing budgets, production budgets, agency scopes of work, estimates, invoices, purchase orders, reconciliation, and financial tradeoff decisions.
• Experience with photo, video, content production, social-first creative, brand activations, experiential marketing, or large-scale content capture preferred.
• Product marketing experience preferred but not required.

Skills

• Strong understanding of brand marketing, integrated marketing, advertising, creative strategy, content development, and 360-degree campaign execution.
• Ability to translate business priorities, consumer insights, performance data, cultural trends, and product updates into clear strategies, creative briefs, campaign plans, and leadership-ready recommendations.
• Excellent verbal, written, visual, and executive communication skills, including the ability to lead strategic discussions, present recommendations, and align senior stakeholders.
• Strong leadership and team development skills, including coaching, mentoring, setting priorities, developing talent, building accountability, and creating a collaborative team culture.
• Strong project management and operational skills, with the ability to manage complex, high-volume workstreams, timelines, deliverables, review cycles, approvals, and risks in a fast-paced environment.

Benefits

We offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.