Senior Marketing Manager, Brand & Content

About the role

OpenSesame is the trusted partner for workforce reinvention in the age of AI. We deliver integrated software, curated and customizable content, and expert services embedded into existing learning, HR, and work systems to help organizations expand their human + AI potential and thrive through change.

Key Responsibilities

• Brand Stewardship: Serve as the steward of the OpenSesame brand across visual identity, voice, and creative execution. Monitor market trends, competitors, and customer expectations to ensure our brand remains relevant, differentiated, and consistently represented across every customer touchpoint.

• Content & Editorial Strategy: Own the editorial calendar and content strategy, developing thought leadership, executive communications, customer stories, PR, and marketing content that strengthens brand awareness and supports business growth.

• Creative Operations & Team Leadership: Lead the creative team of designers, copywriters, and contractors while managing the marketing request queue to ensure high-quality work is prioritized, delivered efficiently, and aligned to business objectives.

• AI-Enabled Marketing: Implement AI-enabled tools, workflows, and agents that help the team and broader organization create high-quality, brand-aligned assets more efficiently and at greater scale.

• Growth Partnership: Partner with the Growth team to develop compelling creative concepts and content that supports campaigns, demand generation, customer expansion, and sales enablement.

• Cross-Functional Collaboration: Partner closely with Product Marketing, Growth, Product, Sales, Customer Success, and Executive Leadership to translate strategy into compelling market-facing experiences and ensure consistent brand execution across the business.

Performance Objectives

• First 30 Days:

  • Learn Quickly, Build Relationships, Deliver an Action Plan
  • Deliver a 90-day action plan outlining priorities for brand governance, editorial strategy, creative operations, and AI enablement
  • Establish relationships with key stakeholders across Growth, Product Marketing, Sales, Customer Success, and Product, and identify the highest-priority content and brand needs
  • Implement immediate improvements to prioritization, visibility, and workflow in the marketing request queue
  • Identify at least one AI-enabled workflow that can be implemented quickly to improve the speed or quality of content and creative production
  • Begin contributing to active projects, demonstrating immediate ownership of content, creative, and brand decisions

• By the End of Q1:

  • Launch the new brand governance framework, including templates, standards, and review process, not only for the content and workflows your direct team owns, but for all of marketing and the entire organization
  • Deliver a revised editorial strategy and annual content calendar
  • Establish the operating model for creative requests and cross-functional intake
  • Deliver a plan for AI-enabled content and creative workflows, implementing at least three
  • Launch or refresh priority brand assets in support of Growth campaigns and Product Marketing initiatives
  • Define and begin reporting on brand index, share of voice, and content contribution to SALs and opportunities

• By the End of Year 1:

  • Showcase Notable Improvements in Brand Sentiment for OpenSesame
  • Establish OpenSesame as a more recognizable, differentiated, and trusted brand within the enterprise learning market
  • Demonstrate measurable improvement in brand index, share of voice, and content contribution to pipeline, including SALs and opportunities
  • Create a creative and content organization that scales through strong leadership, disciplined processes, and AI-enabled execution
  • Create a repeatable operating model that enables Marketing to respond quickly to business priorities while maintaining a consistently high standard of creative and brand execution
  • Position the Brand & Creative function as a strategic partner to Growth, Product Marketing, Sales, Customer Success, and Executive Leadership, helping translate business strategy into compelling market experiences

Qualifications

• Proven experience leading marketing teams and driving brand consistency across multiple channels
• Strong understanding of brand strategy, content creation, and creative operations
• Experience with AI tools and workflows in marketing and content creation
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Ability to set and achieve ambitious goals, with a track record of delivering results
• Experience in a similar role or equivalent experience in a related field

Benefits

• Comprehensive medical, dental, and vision coverage
• Flexible PTO
• 401(k) matching
• Incentive stock options
• Volunteer time off
• Employee Resource Groups
• A generous professional development program with dedicated annual time off for learning and growth

Equal Employment Opportunity

We are an equal opportunity employer and strive to create a welcoming, inclusive environment that celebrates diversity. We do not discriminate on the basis of various legally protected characteristics, including criminal history, and strive to provide reasonable accommodations to qualified individuals with disabilities.

Pay Transparency

We prioritize pay transparency, fairness, and equity to create a positive and inclusive work environment, regularly reviewing our compensation practices to align with our values and goals. We provide competitive and fair compensation to our employees based on their skills, experience, and performance.