Senior Brand Marketing Manager

Your Work Matters

The Senior Brand Marketing Manager is responsible for leading integrated marketing planning and driving brand affinity across all customer touchpoints — ensuring Floor & Decor shows up with a consistent, compelling brand presence that inspires customers and builds long-term loyalty.

This is a highly collaborative, fast-paced role for a strategic thinker who is equally comfortable leading a planning session as they are rolling up their sleeves to execute. You’ll Be Successful With:

• Bachelor's degree in Marketing/Advertising, Communications, Journalism, or a related field.
• 5+ years of experience in Brand, Content, or Integrated Marketing, with at least 1–2 years in a people management or team lead capacity.
• Proven ability to develop and manage a marketing communications calendar across multiple workstreams and stakeholders.
• Experience serving as a cross-functional marketing partner, ideally within a retail, e-commerce, or product-driven organization.
• Strong strategic and creative thinking skills, with the ability to translate business objectives into compelling marketing strategies.
• Excellent writing, editing, presentation, and communication skills — you can craft a brief as confidently as you can present a plan to senior leadership.
• Highly organized with strong project management skills; comfortable managing multiple priorities and deadlines in a fast-paced environment.
• Experience working with internal creative teams and an eye for on-brand, high-quality creative execution.
• Demonstrated omnichannel marketing experience, connecting in-store and digital brand touchpoints to drive a seamless customer experience.
• Experience managing external agency or vendor relationships and overseeing campaign budgets.
• Comfort presenting to senior leadership and executive stakeholders — you can distill complexity into a clear, confident recommendation.
• Retail or specialty retail marketing experience preferred.
• Strong attention to detail and a commitment to brand excellence.

Your Day Consists Of

• Team Leadership & Development
• Leading, mentoring, and developing a team of two Brand Marketing Managers and a Marketing Coordinator by setting clear goals, providing ongoing feedback, and fostering a high-performing, collaborative culture.
• Delegating and prioritizing workload across the team to ensure timely, high-quality execution aligned with business objectives.
• Modeling creative and strategic excellence while elevating team performance and supporting professional growth.
• Integrated Marketing Planning & Marcomm Calendar
• Owning and managing the marketing communications (MarComm) calendar to ensure all brand marketing activities are coordinated, sequenced, and aligned with business priorities.
• Leading the development of integrated marketing plans for key campaigns, seasonal initiatives, product launches, and events—including in-store and brand activations—in partnership with cross-functional stakeholders.
• Ensuring all marketing programs are integrated across paid, owned, and earned channels while maintaining a consistent brand voice and visual identity.
• Managing brand marketing budgets by tracking campaign spend, reconciling actuals against plan, and overseeing external vendor and agency costs.
• Cross-Functional Partnership
• Serving as the primary marketing liaison for Merchandising teams by translating product strategies into actionable, insight-driven marketing plans.
• Building strong cross-functional partnerships by connecting Marketing with Merchandising, Visual Merchandising, Digital, Store Operations, and other corporate teams to align priorities, gather input, and drive cohesive execution.
• Representing Marketing in cross-functional planning meetings by identifying opportunities, communicating priorities, and proactively flagging risks to campaign timelines or brand integrity.
• Brand Strategy & Content
• Developing and championing custom marketing and advertising strategies for assigned areas of the business while ensuring alignment with overall brand positioning.
• Ensuring brand consistency and adherence to brand guidelines across all communications, campaigns, and partner initiatives.
• Championing omnichannel brand consistency by delivering a cohesive Floor & Decor brand experience across in-store, digital, social, email, and print channels while connecting physical store experiences with digital storytelling.
• Product & Customer Understanding
• Translating product and category expertise into clear, compelling positioning and messaging that highlights customer value and supports project-based purchasing decisions.
• Developing and maintaining a deep understanding of Floor & Decor's product portfolio, categories, and assortment to serve as a strategic partner to Merchandising.
• Building a strong understanding of the Floor & Decor customer, including their mindset, purchase journey, and sources of inspiration, to inform campaign strategy, content development, and messaging across customer segments.
• Performance & Insights
• Making and reporting on the performance of brand marketing campaigns by evaluating KPIs, ROI, and opportunities for optimization.
• Monitoring industry trends and competitive activity to identify relevant insights and marketing best practices.
• Using performance data and customer insights to continuously refine marketing strategies and improve content effectiveness.