Senior Brand Marketing Manager

Replit · Foster City, CA · 1 wk ago

HybridMarketing$160k–$220k/yrFull-time

About the role

Brand is one of the most important levers in Replit's go-to-market motion — not just for awareness, but as a direct driver of trust, differentiation, and long-term user loyalty in an increasingly crowded AI landscape. We're looking for the person who will own Replit's brand identity and marketing expression end to end. You'll lead our brand marketing strategy, reporting directly to the VP of Consumer and Brand Marketing.

Responsibilities

Lead brand campaigns end to end: Conceive, build, and execute integrated brand campaigns (awareness, cultural moments, product narrative arcs) from brief to launch to measurement
Creative Campaign Strategy & Execution: Own the strategy & execution of 360 creative campaigns, ensuring strong briefs, clear processes and exceptional execution
Strategy & Planning: Lead the strategy, planning, including aligning on business objectives and priorities, defining the product and audience specific growth narrative for the year, developing a strategy to meet brand/business goals
Shape the brand narrative: Translate complex AI and product capabilities into clear, emotionally resonant stories that resonate with both technical and non-technical consumer audiences
Partner with Creative: Work closely with creative, design, production, and copy to ensure all brand outputs are high-craft and on-strategy; you should have a strong enough creative eye to push the work
Cultural marketing: Identify the right cultural moments, communities, and collabs that can expand Replit's reach and relevance without feeling forced
Agency & Creative Management: Work directly with multiple agencies, internal creative, production, business affairs, and PR agencies to build break-through, consumer-centric work that is focused on driving short and medium term audience growth, product trial and overall user engagement

Requirements

8+ years of brand marketing experience at a high-growth B2C or beloved consumer tech company, with a clear track record of building and evolving brands that people care about
Experience leading & developing best in class campaigns, with a proven ability to develop robust G2M plans and break through creative executions
AI-native: actively using AI tools to scale your creative and strategic output; you're not just aware of them, you're using them daily
Impeccable creative judgment: you know great work when you see it, you know how to brief for it, and you're not afraid to push back when it misses
Deep understanding of how brand connects to business outcomes; you can speak fluently about awareness funnels, brand health tracking, and the long game of building trust at scale
Strong narrative instincts: you can find the insight, build the arc, and land the message for any audience
Comfort operating in ambiguity and at speed; you don't need committee consensus to make smart decisions
Strong leadership presence and interpersonal skills with the ability to influence and motivate people at all levels across a broad variety of job functions
Outstanding commercial understanding & strong data and analytical skills
Experience in data-led decision making; ability to interpret extensive data and identify the opportunities for growth and optimization
Excellent organizational skills to balance many tasks without losing sight of the highest priority items and a desire to create and build new processes to enable organizational efficiency

Qualifications

Experience at consumer tech, B2C, or AI company
Background working with or managing external creative agencies
A point of view on what makes AI brands distinct — and what most of them get wrong
Active Replit user; you’ve built and shipped something with the product
Bonus Qualifications: Based in or able to relocate to the San Francisco Bay Area

Benefits

Competitive Salary & Equity
401(k) Program with a 4% match (US Only)
Health, Dental, Vision and Life Insurance
Short Term and Long Term Disability
Paid Parental, Medical, Caregiver Leave
Flexible Time Off (FTO) + Holidays
Social Security Number Verification
Monthly Wellness Stipend
Autonomous Work Environment
In Office Set-Up Reimbursement (In-Office Only)
Quarterly Team Gatherings
Free Lunches
Onsite Gym
Onsite Fitness Classes
Onsite Coffee
Onsite Snacks
Onsite Catering
Onsite Events
Onsite Games
Onsite Meetings
Onsite Relaxation Areas
Onsite Training
Onsite Wellness Programs
Onsite Workshops
Onsite Yoga
Onsite Zumba
Onsite Massage
Onsite Spa
Onsite Wellness Coach
Onsite Wellness Coordinator
Onsite Wellness Program Manager
Onsite Wellness Resources
Onsite Wellness Support
Onsite Wellness Trainers
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