Senior Marketing Manager, Brand, Advertising, and In-Store Experience

About the role

Drive the strategic direction and execution of marketing initiatives across Retail Brand, Owned Brands, Advertising, and In-Store Experience. Enhance brand equity, drive store and online transactions, and optimize the in-store customer journey to increase engagement, loyalty, and revenue. This role requires a strategic, data-driven marketer with expertise in retail marketing, owned brand management, and in-store marketing. Work cross-functionally to leverage customer insights, sales data, and competitive analysis to develop and execute high-impact marketing strategies that support business growth.

Responsibilities

• Retail Brand Strategy & Execution
  • Develop and execute the AutoZone brand strategy to enhance customer perception and loyalty
  • Oversee brand positioning, messaging, and creative direction across all marketing channels
  • Partner with cross-functional teams (eCommerce, merchandising, operations) to ensure brand consistency in all customer touchpoints
  • Lead brand awareness campaigns, sponsorships, and partnerships to expand brand reach
  • Maintain compliance with legal and regulatory standards for all marketing and communication efforts
  • Manage relationships with external agencies to develop campaigns, creative assets, and branding initiatives
• Owned Brands Growth & Marketing
  • Lead marketing and brand development strategies for owned brands, ensuring differentiation and meaningful market positioning
  • Partner with internal stakeholders and external agencies to develop key brand attributes (e.g., name, logo, design system)
  • Use consumer research, competitive audits, and sales data to optimize product positioning and drive owned brand growth
  • Develop creative briefs to inform business and communication objectives, brand positioning, and campaign execution
  • Work closely with merchandising and product development teams to align marketing strategies with product launches and category goals
  • Ensure consistency in voice and visual creative across all marketing touchpoints, including packaging, signage, and digital content
• Advertising Creative Management
  • Oversee the creative development and execution of advertising campaigns, ensuring alignment with brand identity and marketing objectives
  • Work closely with Creative, Media, and Digital teams to develop compelling TV, radio, print, social, and digital advertising
  • Manage external creative agencies, production partners, and media agencies to produce high-quality, effective campaigns
  • Ensure advertising creative is data-driven, customer-centric, and optimized for engagement and conversion
  • Develop storytelling strategies that enhance brand equity and reinforce key product messages
• In-Store Experience & Shopper Engagement
  • Lead in-store marketing initiatives, including signage, displays, and experiential activations
  • Develop strategies to optimize store layouts and merchandising to enhance the customer journey and drive conversion
  • Partner with store operations teams to ensure seamless execution of in-store marketing programs
  • Work closely with Creative, Brand, Digital Experience, and Merchandising teams to develop digital content and in-store signage
• Data-Driven Marketing & Performance Optimization
  • Analyze marketing analytics, sales data, and customer insights to refine marketing strategies and measure success
  • Establish and report on key KPIs, including brand awareness & preference, owned brand penetration, and in-store engagement metrics
  • Continuously test and optimize campaigns to improve performance and effectiveness
  • Lead the development of annual marketing plans and provide direct visibility to senior leadership

Requirements

• Bachelor’s degree in Marketing, Business, Advertising, Communications, or related field
• 8+ years of experience in marketing, brand management, or owned brand strategy within a national retailer, CPG company, or ad agency
• Experience in automotive aftermarket, consumer goods, or specialty retail is a plus
• Strong background in brand development, consumer validation, packaging, and go-to-market strategy
• Exceptional project management and leadership skills, with the ability to manage multiple initiatives simultaneously
• Experience presenting to and working with senior leadership
• Proficiency in MS Office Suite, especially PowerPoint and Excel
• Ability to thrive in a fast-paced environment and work cross-functionally with merchandising, operations, and creative teams