Senior Marketing Manager, Brand Experience

Key Responsibilities

• Serve as the steward of the OpenSesame brand across visual identity, voice, and creative execution.
• Maintain the editorial calendar and content strategy, developing thought leadership, executive communications, customer stories, PR, and marketing content that strengthens brand awareness and supports business growth.
• Lead the creative team of designers, copywriters, and contractors while managing the marketing request queue to ensure high-quality work is prioritized, delivered efficiently, and aligned to business objectives.
• Implement AI-enabled tools, workflows, and agents that help the team and broader organization create high-quality, brand-aligned assets more efficiently and at greater scale.
• Partner closely with Product Marketing, which owns the corporate messaging framework, positioning, and product narrative, and with the Growth team, which owns demand generation, campaign execution, website performance, and funnel outcomes.
• Translate strategy into high-quality content and creative that supports market awareness, sales effectiveness, and pipeline growth.

Performance Objectives

• Learn Quickly, Build Relationships, Deliver an Action Plan
• Leverage the first 30 days to complete a brand audit, identify top opportunities, and establish relationships with key stakeholders.
• Deliver a 90-day action plan outlining priorities for brand governance, editorial strategy, creative operations, and AI enablement.
• Take ownership of the marketing request queue and implement immediate improvements to prioritization, visibility, and workflow.
• Identify and implement at least one AI-enabled workflow to improve content and creative production.
• Contribute to active projects, demonstrating immediate ownership of content, creative, and brand decisions.

• Launch the new brand governance framework, including templates, standards, and review process, for all of marketing and the entire organization.
• Deliver a revised editorial strategy and annual content calendar.
• Establish the operating model for creative requests and cross-functional intake.
• Deliver a plan for AI-enabled content and creative workflows, implementing at least three.
• Launch or refresh priority brand assets in support of Growth campaigns and Product Marketing initiatives.
• Define and begin reporting on brand index, share of voice, and content contribution to SALs and opportunities.

• Improve How Marketing Operates and Identify Signs of Improved Brand Sentiment
• Build a mature brand governance program that improves consistency across campaigns, sales enablement, product marketing, PR, social, events, and customer communications.
• Implement AI-enabled workflows that measurably improve the speed, quality, and efficiency of content and creative production.
• Strengthen OpenSesame's external presence through thought leadership, executive bylines, PR, and earned media opportunities.
• Improve collaboration and service levels across Marketing by creating a predictable intake, prioritization, and delivery process for creative and content requests.
• Establish reporting and regular reviews for brand index, share of voice, content contribution to SALs and opportunities, and creative team performance.

• By the End of Year 1
• Showcase Notable Improvements in Brand Sentiment for OpenSesame
• Position the Brand & Creative function as a strategic partner to Growth, Product Marketing, Sales, Customer Success, and Executive Leadership.

Qualifications

• Proven experience leading a creative team and managing a marketing request queue.
• Strong understanding of brand strategy, content creation, and creative operations.
• Experience with AI tools and workflows in a marketing context.
• Excellent communication and collaboration skills, with the ability to work closely with multiple departments.
• Ability to drive alignment and execute against strategic goals.
• Experience with content calendars, editorial strategies, and brand governance frameworks.
• Strong project management and organizational skills.
• Ability to translate strategy into compelling market-facing experiences.
• Experience in a fast-paced, growth-oriented environment.

Benefits

• Comprehensive medical, dental, and vision coverage
• Flexible PTO
• 401(k) matching
• Incentive stock options
• Volunteer time off
• Employee Resource Groups
• A generous professional development program

Equal Employment Opportunity

• We are an equal opportunity employer and strive to create a welcoming, inclusive environment that celebrates diversity.

Pay Transparency

• We prioritize pay transparency, fairness, and equity to create a positive and inclusive work environment, regularly reviewing our compensation practices to align with our values and goals.

CPRA (California Candidates)

• When you submit your application, OpenSesame may collect and use your personal information in accordance with our privacy policy and the CPRA.

Security

• We've been made aware of a phishing scam involving individuals impersonating OpenSesame recruiters. All legitimate communication from our team will come from @opensesame.com email addresses.