Senior Marketing Lead - Strategic Markets

The world’s largest organizations rely on Evident to help them protect their business and brand from third-party risk. Our game-changing technology - which enables the secure exchange of risk data like proof of insurance, identity, business registration, and other information - helps our customers verify that their partners have all of the required credentials to do business. In today’s new remote-first, ever-changing regulatory environment, our secure, privacy-first enterprise platform, accessible via web portal or API, provides a highly scalable and configurable solution to manage communications, storage, decisioning, and ongoing monitoring of credentials.

Responsibilities

• Build & Scale GTM for a New Strategic Market (Primary Focus): Own awareness and pipeline generation for this segment, in close partnership with Sales. Work side-by-side with AEs and business development to generate pipeline, support deals, and accelerate revenue. Participate in pipeline reviews and deal strategy where helpful—bringing a marketing perspective to how opportunities are created and won. Identify what’s working, double down, and scale it into repeatable programs. Develop and evolve the go-to-market approach—what we say, who we target, and how we reach them.
• Build the playbook as you go: This is a true ownership role. When this market grows, it’s because of your work.
• Cross-Functional Growth Programs: In addition to owning the new market, you’ll take on a portfolio of high-priority initiatives across the broader business. These may include: New product or feature launches, Strategic campaigns, Emerging opportunities (especially in a fast-evolving AI landscape).

Requirements

• Experience owning and driving marketing programs tied to pipeline and revenue
• Strong capabilities in campaign strategy and execution—you can design and run programs end-to-end, and you can operate across multiple channels (paid, content, lifecycle, events, etc)
• Enthusiasm for working directly in tools (CRM, automation, campaign platforms), and demonstrated ability to use AI and modern tools to move faster and increase output
• High degree of ownership, initiative, and bias toward action, and ability to navigate ambiguity and evolving priorities

About the Role

Evident is a VC-backed technology startup, headquartered in Atlanta, GA. We’re looking for a high-agency, hands-on marketing leader to own and scale a new market opportunity where we already have strong product-market fit, a clear ICP, and early traction. This is not a specialist role—and it’s not a pure strategy role. This is for someone who wants to own outcomes, work closely with Sales, and operate across the full marketing stack to turn early success into repeatable, scalable growth.

Why Evident?

• Competitive pay package, including base pay and stock options
• Full medical, dental, vision benefits and 401K
• Unlimited PTO
• Paid parental leave to support you and your family
• Home internet stipend, virtual events, & more!

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.