Senior Marketing Director
Position Summary & Responsibilities
We are looking for a high-impact, strategically minded Senior Director or Vice President of Marketing to own and evolve our marketing function. This is a builder’s role for a proven B2B technology services marketing leader who can set strategy, operate with autonomy, drive data-informed decisions and be accountable for results. You will serve as the architect of our brand, lead our demand generation engine, and thought leadership platform — driving measurable pipeline and revenue contribution while championing an AI-first approach to everything we do. Reporting directly to the Chief Revenue Officer, you will partner cross-functionally with Sales, Product, Delivery, and Executive leadership to ensure marketing is a growth driver. You thrive in environments where you own the strategy and the execution, and you take pride in building the metrics framework that proves marketing’s ROI.
Strategy & Leadership
Define and own the company’s comprehensive marketing strategy, operating plan, and budget aligned to pipeline and revenue goals. Lead, motivate, develop, and grow a high-performing marketing team, setting clear goals, accountability structures, and career development paths. Serve as a strategic thought partner to the CRO, CEO, and broader leadership team on go-to-market direction, positioning, and competitive differentiation. Define with executive impact the key metrics to drive results and will be used to tune strategy. Operate independently — you will set direction, make decisions, and drive execution without needing to be directed.
Demand Generation & Pipeline Building
Build and scale a robust, data-driven demand generation engine that consistently generates qualified pipeline for the sales organization. Design and execute integrated campaigns spanning digital, content, events, social, and partner channels. Own the full funnel — from top-of-funnel awareness through MQL nurturing and Sales handoff — in tight partnership with the revenue team. Leverage Salesforce (SFDC), Pardot and other tools to manage lead flows, campaign attribution, nurture programs, and pipeline reporting.
Content & Thought Leadership
Champion a content-first marketing philosophy, developing a strategy that positions the company as a trusted authority in the B2B tech services space