Senior Marketing Director
FractionalFinders · Clifton Park, NY · 3 days ago
MarketingPart-time
Key Responsibilities
- Collaborate with clients to develop growth roadmaps and marketing initiatives.
- Conduct go-to-market strategy development and support new client onboarding.
- Present performance insights and strategic recommendations to stakeholders.
- Manage digital, brand, and performance marketing initiatives across multiple client accounts.
- Execute campaigns across paid media, email/CRM, marketplaces, influencer marketing, and marketing operations.
- Monitor campaign performance and optimize marketing efforts.
- Lead cross-functional marketing projects from planning through execution.
- Manage project timelines, deliverables, and client communications.
- Cook up and oversee specialized subcontractors, including designers, developers, media buyers, and copywriters.
- Identify opportunities to expand existing client engagements.
- Support the development of scalable marketing operations across the consultancy.
Qualifications
- 7+ years of experience in growth marketing, performance marketing, or integrated brand marketing.
- At least 3 years managing multiple client or brand engagements.
- Hands-on experience across Meta, Google, Amazon, Walmart, email marketing, SEO, CRO, and other digital marketing channels.
- Strong analytical skills with experience using marketing performance data to drive decisions.
- Excellent project management and organizational skills.
- Strong client communication and stakeholder management abilities.
- Ability to work independently with a high level of ownership and initiative.