Senior Marketing, Communications & Outreach Specialist

About the role

The Harborview Behavioral Health Institute (BHI) is a program of Harborview Medical Center dedicated to advancing innovation, research, and clinical practice in community behavioral health. The BHI focuses on pillars of clinical services, training, policy, and workforce development, aiming to improve access to effective behavioral health care.

Responsibilities

• Plan and execute marketing, communications, and outreach activities for the King County Crisis Training Academy (KC-CTA) and other BHI and related initiatives in collaboration with leadership.
• Develop, edit, and manage communications and outreach materials for trainings, conferences, webinars, and workforce initiatives.
• Manage content across digital platforms (email, webpages, outreach materials), ensuring consistent messaging, tone, branding, and accessibility.
• Collaborate with project staff and subject matter experts to produce, format, and maintain training and educational content.
• Manage email campaigns (e.g., Mailchimp), including list management, scheduling, and performance tracking; develop targeted communications for diverse audiences.
• Coordinate production, organization, and publication of video and multimedia content (e.g., YouTube, Vimeo), ensuring accessibility standards (captioning, transcripts) and quality.
• Design and administer surveys and evaluation tools (e.g., REDCap) and analyze engagement metrics.
• Prepare reports, summaries, and briefing materials on communications, outreach, and participation outcomes for leadership and stakeholders.

Requirements

• Bachelor’s degree in communications, marketing, public health, behavioral health, education, or a related field; or an equivalent combination of education and experience.
• Minimum of five (5) years of experience in marketing, communications, digital content, outreach, or related roles.
• Experience managing and executing communications and outreach activities across multiple platforms (e.g., email, web, LMS, social media, and video).
• Experience managing email marketing platforms such as Mailchimp, including campaign development, audience segmentation, and performance tracking.
• Experience managing and maintaining webpages using content management systems such as WordPress.
• Experience managing or maintaining learning management systems (LMS) and/or developing digital learning content.
• Experience coordinating and managing video content workflows, including editing, uploading, and maintaining content across platforms such as Vimeo or YouTube.
• Experience coordinating production of captions and transcripts to meet accessibility standards.
• Experience developing or managing surveys and evaluation tools using platforms such as REDCap or similar systems.
• Strong written and verbal communication skills, including the ability to communicate clearly and professionally with diverse internal and external stakeholders.
• Demonstrated ability to work independently, prioritize competing demands, and exercise professional judgment in managing communications workflows and deadlines.
• Demonstrated ability to manage multiple concurrent projects while maintaining accuracy, organization, and attention to detail.
• Demonstrated ability to apply trauma-informed and culturally responsive practices across communications and outreach efforts.

Qualifications

• Minimum of five (5) years of experience in marketing, communications, digital content, outreach, or related roles.
• Experience managing and executing communications and outreach activities across multiple platforms (e.g., email, web, LMS, social media, and video).
• Experience managing email marketing platforms such as Mailchimp, including campaign development, audience segmentation, and performance tracking.
• Experience managing and maintaining webpages using content management systems such as WordPress.
• Experience managing or maintaining learning management systems (LMS) and/or developing digital learning content.
• Experience coordinating and managing video content workflows, including editing, uploading, and maintaining content across platforms such as Vimeo or YouTube.
• Experience coordinating production of captions and transcripts to meet accessibility standards.
• Experience developing or managing surveys and evaluation tools using platforms such as REDCap or similar systems.

Skills

• Strong written and verbal communication skills, including the ability to communicate clearly and professionally with diverse internal and external stakeholders.
• Demonstrated ability to work independently, prioritize competing demands, and exercise professional judgment in managing communications workflows and deadlines.
• Demonstrated ability to manage multiple concurrent projects while maintaining accuracy, organization, and attention to detail.
• Demonstrated ability to apply trauma-informed and culturally responsive practices across communications and outreach efforts.

Benefits

For information about benefits for this position, visit https://www.washington.edu/jobs/benefits-for-uw-staff/.

Pay

Pay Range Minimum: $69,720.00 annual
Pay Range Maximum: $100,008.00 annual

Schedule

Shift: First Shift (United States of America)
Temporary or Regular: Regular

Position Details

FTE (Full-Time Equivalent): 100.00%