Senior Marketing, Communications & Digital Specialist
C.D. Smith Construction · Fond du Lac, WI · 3 mo ago
MarketingFull-time
ESSENTIAL FUNCTIONS
- Marketing, Communications & Design
- Develop clear, compelling written and visual content that supports business development and brand consistency
- Design marketing, pursuit, event, and communication materials using Adobe Creative Suite
- Execute marketing campaigns and initiatives with speed, quality, and clarity
- Digital Strategy & Website Ownership
- Own and execute digital marketing strategy supporting credibility, recruiting, pursuits, and growth
- Manage website content, pages, images, forms, and metadata using HubSpot CMS
- Oversee inbound activity through HubSpot, including leads, media inquiries, and community requests
- Define and monitor meaningful performance indicators tied to business outcomes (not vanity metrics)
- Project Pursuit Support
- Design and support proposal and pursuit materials tailored to specific clients and opportunities
- Translate strategy into clear messaging and visual storytelling
- Support fast moving pursuits
- Collaborate closely with business development and project teams
- Client Engagement & Client Events
- Plan and support client facing events, including preparation, materials, and follow up
- Interact directly with clients and partners at events and meetings
- Translate insights gained through client interaction into stronger marketing and pursuit support
- Aid with education focused events, initiatives, and outreach
- Photo, Video & Multimedia Facilitation
- Plan and facilitate photo and video capture for marketing, recruiting, digital, and pursuit needs
- Develop shot lists and creative direction
- Cookordination with internal teams or external partners as needed for production
- Apply multimedia assets across marketing channels and materials (Hands on capture a plus; strong facilitation required)
BASIC QUALIFICATIONS
- 7–10+ years of experience in marketing, communications, or a related field
- Active, hands on proficiency in Adobe InDesign, Illustrator, and Photoshop
- Working knowledge of HubSpot (forms, CMS, inbound activity)
- Strong written and visual communication skills
- Experience supporting proposals, pursuits, or client facing materials
- Comfortable interacting with clients, partners, and community stakeholders
- Highly organized, self directed, and able to manage multiple priorities
PREFERRED QUALIFICATIONS
- Construction, AEC, or professional services experience a plus
- Experience with photo, video, or multimedia production tools a plus
- Familiarity with CRM and lead tracking workflows a plus
PERSONALITY & WORKING STYLE
- Approachable, open, and easy to work with
- Naturally engages with people and builds trust across teams
- Leads from where they are by taking ownership, influencing without direct reporting authority, and setting the tone through actions
- Growth minded and curious, welcoming collaboration and new perspectives
- Helps create a marketing team culture that feels accessible, supportive, and inviting