Jobs · Marketing · Wisconsin

Senior Marketing, Communications & Digital Specialist

C.D. Smith Construction · Fond du Lac, WI · 3 mo ago
MarketingFull-time

ESSENTIAL FUNCTIONS

  • Marketing, Communications & Design
    • Develop clear, compelling written and visual content that supports business development and brand consistency
    • Design marketing, pursuit, event, and communication materials using Adobe Creative Suite
    • Execute marketing campaigns and initiatives with speed, quality, and clarity
  • Digital Strategy & Website Ownership
    • Own and execute digital marketing strategy supporting credibility, recruiting, pursuits, and growth
    • Manage website content, pages, images, forms, and metadata using HubSpot CMS
    • Oversee inbound activity through HubSpot, including leads, media inquiries, and community requests
    • Define and monitor meaningful performance indicators tied to business outcomes (not vanity metrics)
  • Project Pursuit Support
    • Design and support proposal and pursuit materials tailored to specific clients and opportunities
    • Translate strategy into clear messaging and visual storytelling
    • Support fast moving pursuits
    • Collaborate closely with business development and project teams
  • Client Engagement & Client Events
    • Plan and support client facing events, including preparation, materials, and follow up
    • Interact directly with clients and partners at events and meetings
    • Translate insights gained through client interaction into stronger marketing and pursuit support
    • Aid with education focused events, initiatives, and outreach
  • Photo, Video & Multimedia Facilitation
    • Plan and facilitate photo and video capture for marketing, recruiting, digital, and pursuit needs
    • Develop shot lists and creative direction
    • Cookordination with internal teams or external partners as needed for production
    • Apply multimedia assets across marketing channels and materials (Hands on capture a plus; strong facilitation required)

BASIC QUALIFICATIONS

  • 7–10+ years of experience in marketing, communications, or a related field
  • Active, hands on proficiency in Adobe InDesign, Illustrator, and Photoshop
  • Working knowledge of HubSpot (forms, CMS, inbound activity)
  • Strong written and visual communication skills
  • Experience supporting proposals, pursuits, or client facing materials
  • Comfortable interacting with clients, partners, and community stakeholders
  • Highly organized, self directed, and able to manage multiple priorities

PREFERRED QUALIFICATIONS

  • Construction, AEC, or professional services experience a plus
  • Experience with photo, video, or multimedia production tools a plus
  • Familiarity with CRM and lead tracking workflows a plus

PERSONALITY & WORKING STYLE

  • Approachable, open, and easy to work with
  • Naturally engages with people and builds trust across teams
  • Leads from where they are by taking ownership, influencing without direct reporting authority, and setting the tone through actions
  • Growth minded and curious, welcoming collaboration and new perspectives
  • Helps create a marketing team culture that feels accessible, supportive, and inviting

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