Senior Specialist, Digital Marketing

Responsibilities

• Digital Campaign Execution & Optimization
• Partner with the Paid Media team to plan, execute, and optimize integrated digital campaigns across email, paid search, paid social, display, and web channels.
• Build, test, deploy, and optimize campaign assets within enterprise marketing automation platforms and SHRM's marketing technology ecosystem (Adobe, Marketo, Salesforce).
• Design and run A/B and multivariate tests across campaign assets — emails, campaign landing pages, and ad creative — and apply learnings to improve engagement and conversion.
• Monitor, analyze, and report on campaign performance using web and marketing analytics tools, partnering closely with Business Intelligence (e.g., Customer Journey Analytics, GA4), to translate data into actionable insights and recommendations.
• Serve as a trusted marketing partner to internal business units (e.g. CID (Center for Inclusion & Diversity), CEO Academy and SHRM Linkage), translating business objectives into strategic marketing plans, creative briefs, and integrated campaigns with minimal direction.
• Support account-based marketing (ABM) programs with targeted digital activation across channels.

Marketing Generalist & Internal Client Support

• Develop compelling marketing content across multiple digital formats—including email, landing pages, social media, campaign messaging, and sales enablement materials—ensuring alignment with brand standards and audience needs.
• Manage multiple concurrent marketing initiatives from concept through execution, balancing competing priorities while consistently delivering high-quality results.
• Apply strategic marketing fundamentals — audience definition, positioning, messaging hierarchy, and channel selection — to shape campaigns before execution begins.

Collaboration & Continuous Improvement

• Leverage AI and automation tools to increase speed, scale, and quality of marketing execution.
• Provide guidance and informal mentoring to team members by sharing digital marketing best practices, campaign strategies, and platform expertise.
• Collaborate cross-functionally with Creative, Content, Paid Media, and Analytics teams to ensure integrated, on-strategy execution.
• Identify opportunities to improve marketing processes, workflows, campaign performance, and technology utilization through continuous improvement initiatives.
• Stay current on emerging digital marketing trends, technologies, and best practices, recommending new approaches that enhance campaign effectiveness and customer engagement.

Education & Experience Requirements

• Education: Bachelor's degree in Marketing, Communications, Business, or a related field preferred or relevant equivalent experience in lieu of degree.
• Experience: Five (5) or more years of progressive experience in digital marketing, campaign management, or a related marketing role.
• Hands-on experience with enterprise marketing automation platforms (e.g., Adobe Journey Optimizer, Marketo, HubSpot, Salesforce Marketing Cloud, or similar); ability to quickly learn and execute within AAA's Adobe/Salesforce stack.
• Demonstrated experience developing, writing, and optimizing digital marketing content across multiple channels and audience segments.
• Experience utilizing marketing analytics and campaign performance data to optimize marketing strategies and improve business outcomes.
• Experience supporting multiple stakeholders or internal clients in a matrixed organization preferred.
• Certifications: Adobe certification (Journey Optimizer, Marketo Engage) preferred.

Knowledge, Skills & Abilities

• Advanced knowledge of digital marketing channels, including email, paid search, paid social, display advertising, web, and marketing automation.
• Proficiency with marketing automation platforms, CRM integration workflows, and campaign QA.
• Strong analytical and problem-solving skills with the ability to interpret campaign performance data and translate findings into actionable recommendations (GA4, Journey Analytics and campaign reporting).
• Excellent writing and editing skills across formats and audiences; strong command of brand voice.
• Strong understanding of audience segmentation, positioning, messaging strategy, and customer journey development.
• Comprehensive understanding of the customer lifecycle and the role digital marketing plays in building awareness, generating demand, nurturing prospects, and driving retention.
• Thrive in fast-moving environments; manages competing priorities and short timelines with composure.
• Strong project management and communication skills; builds trust quickly with internal clients.
• Demonstrated curiosity, adaptability, and continuous learning mindset, with the ability to leverage emerging technologies, to improve marketing effectiveness and efficiency.
• Ability to effectively leverage artificial intelligence (AI) tools and technologies to streamline workflows, enhance productivity, and improve overall work quality.

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Frequent use of hands and fingers for typing, handling documents, and using office equipment.
• Occasional standing, walking, bending, and reaching.
• Able to lift and carry up to 30 pounds as needed.

Work Environment

• Hybrid Schedule (3 Days In-Office/2 Days Remote)
• This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote.
• Employees must be available during standard business hours, with core hours beginning between 8:00–9:00 a.m. and concluding between 5:00–6:00 p.m. local time.

Travel

• Occasional 0 – 10%

Hiring Range

• $83,000 to $98,000 per year

Benefits

• Professional growth and development
• Health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives

EEO Statement

• SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
• We do not sponsor applicants for work visas.