Senior Specialist Digital Marketing
About the role
Analog Devices, Inc. (NASDAQ: ADI ) is a global semiconductor leader that bridges the physical and digital worlds to enable breakthroughs at the Intelligent Edge. ADI combines analog, digital, and software technologies into solutions that help drive advancements in digitized factories, mobility, and digital healthcare, combat climate change, and reliably connect humans and the world. With revenue of more than $9 billion in FY24 and approximately 24,000 people globally, ADI ensures today's innovators stay Ahead of What's Possible™. Learn more at www.analog.com and on LinkedIn and Twitter (X).
Responsibilities
- Create technical marketing content: articles, videos, webinars, selection guides, e-books, webinars, application notes, design solutions and more.
- Highlight products, complete power solutions and power management tools in content that’s accurate, useful, and easy to understand.
- Maintain and grow partner promotion initiatives, strengthening our third-party distributor relationships and expanding our collaboration opportunities.
- Drive trade show activities & strategies planning and coordinating demonstrations and people to boost ADI visibility and deliver strong customer engagement and leads.
- Collaborate with product teams, marketing, sales, and others to support product launches and campaigns.
- Use marketing analytics to track performance and improve future content.
- Review and improve content from other contributors to ensure clarity and consistency.
- Work with global sales and distribution partners to extend reach and impact.
Requirements
- Bachelor’s degree in Electrical Engineering (or equivalent).
- 3+ years of experience in power electronics or semiconductor marketing.
- Strong writing and communication skills with ability to deliver high-quality content and manage multiple projects.
- Tradeshow (or similar) planning expertise including managing multiple deliverables, logistical planning, multi-tasking, and proactive communication skills.
- Distribution partner development, or other experience building third-party relationships for lead generation and new growth opportunities.
Qualifications
- Self-motivated professional with a strong technical background in power products and applications.
- Proven ability to drive projects to completion.
- Creativity in content marketing.
Skills
- Technical marketing content creation.
- Partner development and relationship building.
- Trade show coordination and execution.
- Collaboration with product teams, marketing, sales, and others.
- Marketing analytics and performance improvement.
- Content review and consistency management.
- Global sales and distribution partnership management.
Benefits
- Discretionary performance-based bonus.
- Medical, vision, and dental coverage.
- 401(k) plan.
- Paid vacation, holidays, and sick time.
Pay
The expected wage range for a new hire into this position is $110,385 to $151,808. Actual wage offered may vary depending on work location, experience, education, training, external market data, internal pay equity, or other bona fide factors.
Schedule
This position qualifies for a discretionary performance-based bonus which is based on personal and company factors.
Application Instructions
Not applicable for this posting.