Senior Specialist, Digital Marketing

Overview

The Senior Specialist, Digital Marketing is a versatile, hands-on marketer responsible for planning, executing, and optimizing integrated digital marketing programs...

Position Summary

Serving as a trusted marketing partner to internal business units (e.g. CID (Center for Inclusion & Diversity), CEO Academy and SHRM Linkage), the Senior...

Responsibilities

• Digital Campaign Execution: Partner with the Paid Media team to plan, execute, and optimize integrated digital campaigns across email, paid search, paid social, display, and web channels in support of business objectives.
• Digital Campaign Optimization: Design and run A/B and multivariate tests across campaign assets — emails, campaign landing pages, and ad creative — and apply learnings to improve performance.
• Marketing Generalist: Serve as a trusted marketing advisor to internal business units (e.g. CID, SHRM Linkage, CEO Academy), translating business goals into integrated marketing strategies.
• Internal Client Support: Manage multiple concurrent marketing initiatives from concept through execution, balancing competing priorities while consistently delivering high-quality results.
• Collaboration: Leverage AI and automation tools to increase speed, scale, and quality of marketing execution. Provide guidance and informal mentoring to team members by sharing best practices and insights.
• Continuous Improvement: Identify opportunities to improve marketing processes, workflows, campaign performance, and technology utilization through continuous improvement efforts.

Requirements

• Education: Bachelor's degree in Marketing, Communications, Business, or a related field preferred or relevant equivalent experience in lieu of degree.
• Experience: Five (5) or more years of progressive experience in digital marketing, campaign management, or a related marketing role. Hands-on experience with enterprise marketing platforms and tools.
• Proficiency: Experience utilizing marketing analytics and campaign performance data to optimize marketing strategies and improve business outcomes. Experience supporting cross-functional teams and aligning marketing efforts with business goals.
• Certification: Adobe certification (Journey Optimizer, Marketo Engage) preferred.
• Knowledge: Advanced knowledge of digital marketing channels, including email, paid search, paid social, display advertising, web, and marketing automation. Strong project management and communication skills; builds trust quickly with internal clients.
• Understanding: Demonstrated curiosity, adaptability, and continuous learning mindset. Strong physical requirements include prolonged periods of sitting at a desk and working on a computer. Frequent use of hands and fingers for typing, handling documents, and using office equipment.

Benefits

SHRM offers a competitive compensation package, including a salary range of $83,000 to $98,000 per year, health insurance, retirement plans, and other benefits.

Pay

$83,000 to $98,000 per year

Schedule

This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote.

Contact

To view our Statement of Accessibility, click here. For More Information: website: www.shrm.org Facebook Created with Sketch. Twitter Created with Sketch. LinkedIn Created with Sketch. Instagram Youtube Legal Disclaimer: SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).