Senior Digital Marketing Specialist

About the role

Kayne Anderson Rudnick Investment Management, located in Century City, is seeking a highly skilled, technically proficient, and analytical individual to join its marketing department as a Senior Digital Marketing Specialist.

Responsibilities

• Develop and execute integrated digital marketing campaigns across owned, earned, and paid channels to support firm growth, thought leadership, and advisor enablement.
• Translate firm-wide marketing and business goals into measurable digital initiatives and campaigns.
• Partner with leadership to identify opportunities to strengthen digital presence and client engagement across the full marketing funnel.
• Partner with the firm’s digital agency to help accomplish SEO and content strategy goals.
• Manage and optimize digital distribution of investment insights, market commentary, white papers, and thought leadership content.
• Collaborate with investment, wealth advisory, and compliance teams to ensure content is accurate, on-brand, and compliant with regulatory standards.
• Oversee website content updates, landing pages, and conversion pathways tailored to distinct audiences (e.g., HNW clients, institutions, consultants, financial intermediaries).
• Lead paid digital efforts including search, social, retargeting, and display campaigns with a focus on ROI and lead quality.
• Monitor, analyze, and report on digital performance metrics using tools such as Google Analytics, CRM, and marketing automation platforms.
• Continuously test and optimize campaigns, messaging, and user journeys based on data-driven insights.
• Partner with the firm’s digital agency on SEO strategy, keyword optimization, and ongoing website performance improvements.
• Partner with internal teams and external vendors to enhance user experience, site speed, accessibility, and conversion rates.
• Ensure website and digital assets reflect evolving brand standards and regulatory disclosures.
• Leverage CRM and marketing automation platforms (e.g., Salesforce Marketing Cloud, or similar) to support lead nurturing, segmentation, and reporting.
• Improve marketing workflows, data quality, and attribution models across channels.
• Ensure all digital marketing activities adhere to SEC, FINRA, and other applicable regulatory and compliance requirements.
• Maintain strong working relationships with compliance and legal teams to streamline review and approval processes.
• Act as a digital subject matter expert, advising senior stakeholders and cross-functional partners.
• Mentor junior marketing team members and contribute to best practices across the marketing organization.
• Manage external agencies and vendors as needed.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 7–10+ years of digital marketing experience, preferably within financial services, investment management, wealth advisory, or professional services.
• Proven expertise in digital channels including paid media, SEO, email marketing, websites, and analytics.
• Strong understanding of marketing in a regulated environment.
• Advanced analytical skills with the ability to translate data into actionable insights.
• Excellent writing, communication, and stakeholder management skills.

Preferred Experience

• Marketing to high-net-worth individuals, institutional investors, or financial advisors.
• Familiarity with SEC/FINRA advertising and communications guidelines.
• Experience with CRM and marketing automation platforms including Salesforce CRM, Salesforce Marketing Cloud, Seismic, and Yext.
• Ability to balance strategic leadership with hands-on execution.