Senior Marketing Communications Specialist
Position Purpose
The Senior Marketing Communication Specialist is responsible for leading content development and execution across key external communications channels, including social media, podcasts, and external newsletters. The role will own day-to-day execution, maintain editorial calendars, monitor performance, and communicate analytics and insights to internal stakeholders.
Essential Functions And Basic Duties
Content for Social Channels: Help identify social media strategies that support brand awareness, lead generation for sales, overall engagement, and business goals, supporting all business units (Healthcare, Sani Professional, Tru-D) and corporate.
Create, route for approval (with cross-functional reviewers) and schedule social media content across platforms for all business units (including Corporate).
Maintain and optimize editorial calendars.
Monitor channel performance, analyze results, and provide monthly and quarterly recommendations to improve effectiveness.
Partner with the Sr. Manager to identify and implement paid social and content amplification opportunities. LinkedIn Advertising (Paid)
Develop and execute LinkedIn paid campaigns (lead generation and/or awareness) for all business units (roughly 5-10 per year).
Serve as the primary LinkedIn liaison for internal stakeholders and LinkedIn representatives.
Create messaging, audience targeting, content requirements, and deployment plans in collaboration with business unit leaders.
Oversee creative asset development, approvals, and campaign execution.
Help manage campaign calendars and timelines.
Monitor campaign performance and leverage insights to optimize results.
Work closely with SalesForce.com lead to understand ROI with sales team.
Track budget utilization and campaign effectiveness.
Paid, Earned & Owned Media Management: Drive an integrated paid, earned, and owned media program that supports our Sani Professional business. Identify, evaluate, and execute editorial and paid media opportunities that increase brand visibility, thought leadership, and industry awareness.
Partner with internal subject matter experts and external partners to develop and place thought leadership content and other awareness opportunities such as panels, Q&A.
Newsletter Development and Execution: Develop and manage newsletters (3) across all business units.
Oversee content planning, creation, approvals, and distribution to ensure alignment with marketing objectives.
Monitor content performance and audience engagement metrics, recommending adjustments to optimize results.
Partner with internal stakeholders to identify content opportunities that support business priorities and thought leadership goals.
Event Support: Support the planning and execution of customer events at national tradeshows (1-2 per year).
Absorb and execute event deliverables for internal events, including PDI’s National Sales Meeting, Be The Difference Day and other employee engagement initiatives.
Performance Measurements
Ability to meet or exceed deadlines.
Completion of deliverables.
Increased exposure of PDI and its brands.
Preparation of reports.
Qualifications
Education/Certification: Bachelor’s degree in marketing, Business or Communications.
Required Knowledge: Social media platforms (LinkedIn, Facebook), Canva or similar design tools for creating and editing branded marketing and communications materials, Microsoft Office Suite, Strong knowledge of email KPIs, metrics, and reporting, Experience Required: Healthcare industry experience a plus, Social Media, Marketing automation and CRM tools a plus (HubSpot or similar program), Google Analytics a plus, Google AdWords a plus.
Skills/Abilities: Ability to create quick content bursts (images, video, etc) for marketing products in a relevant way and/or culture moments in time, Strong editorial skills, including listening, writing and editing, Strong interpersonal skills, including the ability to build relationships across functions and seniority levels, Resourceful problem-solver who overcomes barriers, Highly organized with the ability to manage projects on schedule and within budget, Attention to detail, Flexibility and open-mindedness to changes in direction and the addition of new assignments.
Working Conditions
No hazardous or significantly unpleasant conditions.
Benefits
Medical, behavioral & prescription drug coverage
Health Savings Account (HSA)
Dental
Vision
401(k) savings plan with company match and profit sharing
Basic and supplemental Life and AD&D insurance
Flexible Spending Accounts (FSAs)
Short & long-term disability
Employee Assistance Program (EAP)
Health Advocacy Program
Legal services
Critical illness
Hospital indemnity
Accident coverage
ID theft and fraud protection
Pet insurance
Employee discounts