Senior Marketing Campaigns Specialist (New York)

About the role

Fitch Group is currently seeking a Senior Email Campaigns Specialist / Email Campaigns Manager based out of our New York office. As a leading, global financial information services provider, Fitch Group delivers vital credit and risk insights, robust data, and dynamic tools to champion more efficient, transparent financial markets. With over 100 years of experience and colleagues in over 30 countries, Fitch Group’s culture of credibility, independence, and transparency is embedded throughout its structure, which includes Fitch Ratings, one of the world’s top three credit ratings agencies, and Fitch Solutions, a leading provider of insights, data and analytics. With dual headquarters in London and New York, Fitch Group is owned by Hearst. At Fitch Group, the combined power of our global perspectives is what differentiates us. It is the strength of our business. It comes from people around the world in a shared pursuit: to equal something greater than they could ever accomplish alone. Every team member is essential to our business and every perspective is critical for our success. Develop yourself in a culture that values flexibility, expects your opinion and trusts your decisions. Together we evolve and so will you, in an environment that asks you to challenge yourself – and us. You’ll be part of a global centralised shared ‘centre of excellence’ service function supporting Fitch Group businesses maximise its email channel. Based from our New York office, with a primary focus on supporting Americas email programs and stakeholders.

Responsibilities

• Partner with marketing teams across Americas (NA/LATAM) to develop and implement innovative, integrated email programs that build awareness, drive demand and generate leads.
• Lead the technical execution of email marketing programs (trigger-based automations, nurtures, ABM), including audience segmentation, robust testing, deployment and continuous optimisation.
• Take responsibility for the QA and activation stage to ensure user-built email programs meet internal standards.
• Measure and monitor on-going email campaign performance – providing insights to internal stakeholders, marketers and direct team.
• Act as an email campaigns subject matter expert, providing hands on support, guidance and coaching to our global Marketo user base.
• Helping to provide strategic direction and governance to enforce company email marketing protocols and processes.

Requirements

• At least 2 years of proven experience working with the Marketo platform, encompassing database management, campaign execution, and reporting.
• Experience in email campaign set up, testing and deployment in a fast-paced environment.
• A self-starter who works effectively within established processes, with strong attention to detail and the ability to quality-check both own work and others’ to minimise errors.
• Be adaptable - flexible, resilient and able to adjust to changes in the work environment or shifting priorities.

Skills

• Be calm under pressure, whilst methodical and logical in your approach.
• Ability to build and develop strong relationships with key users and stakeholders.
• Manage the delivery of tasks and campaigns to tight deadlines.
• Demonstrate a proactive mindset – able to foresee potential issues or challenges that affect campaigns or processes and recommend solutions.
• Proven ability to transform existing processes, abstract requirements into comprehensive, practical email program solutions.

Benefits

• Culture of Learning & Mobility: Dedicated trainings, leadership development and mentorship programs designed to ensure that your time at Fitch will be a continuous learning opportunity.
• Investing in Your Future: Retirement planning and tuition reimbursement programs that empower you to achieve your short and long-term goals.
• Promoting Health & Wellbeing: Comprehensive healthcare offerings that enable physical, mental, financial, social, and occupational wellbeing.
• Supportive Parenting Policies: Family-friendly policies, including a generous global parental leave plan, designed to help you balance career and family life effectively.
• Inclusive Work Environment: A