Senior Campaign Marketing Manager, New York, USA
Campaign Activation
Plan and coordinate integrated marketing campaigns aligned to global priorities, propositions and target sectors.
Work closely with Sales teams to align campaign activity with target accounts, opportunities and business priorities.
Coverage of campaign delivery across digital, email, events and paid media channels.
Ensure local market requirements are reflected within campaign plans and activation.
Events & Executive Engagement
Support the planning and execution of US-based events, including executive roundtables, partner events, client engagement programmes and industry conferences.
Ensure events are integrated into broader campaign plans and contribute to campaign objectives.
Work with internal and external stakeholders to ensure successful event delivery.
Partnership Marketing
Support activation of priority technology and strategic partnerships within the US market.
Deliver co-marketing campaigns, events and content initiatives with partners.
Identify opportunities to increase partner engagement and commercial impact.
Support partner relationship management alongside the Head of Partnerships, Media & Activation.
Paid Media Activation
Work with media agency and internal stakeholders to activate regional paid media campaigns.
Support audience development, targeting and campaign optimisation.
Ensure media activity aligns to campaign objectives and priority audiences.
Monitor campaign performance and recommend improvements.
Performance & Stakeholder Management
Provide regular updates and reporting on campaign, event and partnership performance.
Coverage of collaboration with Marketing Operations teams to ensure accurate tracking and attribution.
Build strong relationships with US Sales leadership and key business stakeholders.
Share regional insights and recommendations to support future planning.