Senior Marketing Campaign Manager

Responsibilities

• Develop a clear and consistent marketing plan for promoting the bioprocessing products.
• Work closely with relevant business stakeholders, such as sales and key account management, to develop and implement pricing, positioning, and channel strategies for the various global regions and market segments.
• Collaborate closely with the campaign management team to support the development of a comprehensive marketing communications plan for the assigned products.
• Support the marketing team in global campaigns to drive sales for the products assigned.
• Coordinate digital and social media marketing efforts.
• Set KPIs and perform ROI analysis in collaboration with the marketing com organization.
• Empower the sales team with resources to spotlight product attributes.
• Lead content creation to explain the benefits of product features via compelling messaging.
• Foster relationships with key opinion leaders (KOLs) within a variety of clinical environments.
• Participate in critical conferences and trade shows.
• Respond promptly and directly to non-routine technical and business questions.
• Support the sales and service teams through customer visits and regular communication, including participation in regional and global sales meetings.
• Support training of service and sales representatives to sell and support products.
• Maintain an overview of assigned product lines to ensure volume, revenue, and margin targets are consistently met.
• Monitor product line performance at the customer level to understand trends and identify new challenges and opportunities.
• Provide regular reports as requested by business leadership.

Requirements

• 5-10 years' experience
• Certifications (incl. professional qualifications) i.e. ACCA, GPHR, CIPS, PgMP
• Master's degree in biology, biotechnology, biochemistry, or a similar field of study
• Profound knowledge in either life science research or drug discovery derived from 5+ years of relevant industry or academic experience
• Past, self-reliant work as a Product/Marketing Manager is preferred
• Able to cope with challenging situations and to thrive in a rapid-paced and constantly changing environment
• Highly skilled working with MS Office programs such as PowerPoint, Word, and Excel
• Project management experience is a plus