Senior Manager, Campaign Marketing

Key Responsibilities

• Serve as the campaign strategy expert for the North America Marketing team.
• Partner with Retail, Wholesale, Distribution, and Alternative Channels marketing leads at the campaign planning stage to define objectives, shape briefs, and recommend the right campaign approach for each initiative.
• Develop strategic campaign frameworks, including nurture and drip campaigns, audience segmentation strategies, and client and broker communication journeys.
• Own the end-to-end campaign workflow process by designing, documenting, and continuously improving how campaigns are requested, briefed, reviewed and approved and handed off for execution.
• Manage external agency relationships in support of campaign development and execution.
• Maintain a forward-looking campaign calendar to drive visibility, coordination, prioritization, and execution discipline across the North America marketing team.
• Track and report on campaign performance, bringing data-driven insights back to the team to inform future campaign decisions.
• Establish consistent campaign processes, governance, and ways of working across the organization.
• Stay current on B2B campaign best practices, marketing automation capabilities, and merging approaches relevant to the insurance and financial services sector.
• Manage and mentor a junior marketing campaign team member, providing clear direction on technical execution, automation, and quality standards.

Job Requirements

• 6+ years of B2B marketing experience with a strong focus on campaign strategy and execution.
• Strong understanding of campaign workflows, marketing operations, and how to build efficient and repeatable processes.
• Strong knowledge and fluency of marketing automation platforms, campaign management tools, and CRM systems, with a solid understanding of technical execution, even if not hands on day-to-day.
• Proven ability to work collaboratively with multiple stakeholders and translate business objectives into clear, actionable campaign briefs.
• Excellent communication skills and the confidence to guide and influence senior marketing colleagues on campaign strategy.
• Proven experience managing agency relationships.

Education And Skills

• Bachelor’s degree required (Data Science, Business, Economics, Finance, Marketing or related field).
• Advanced degree (MBA or equivalent) is a plus.
• Experience with Salesforce Marketing Cloud, Eloqua, Salesforce CRM.