Senior Marketing Specialist, US

About the role

Reporting to the Head of Self-Directed Marketing for the Americas, this role owns the strategic direction and day-to-day execution of marketing for StoneX’s US retail brand (FOREX.com).

Responsibilities

• Strategy & Market Leadership (US)
• Own and execute the US marketing strategy to drive sustainable growth in new funded and traded accounts, revenue, and lifetime value.
• Serve as the subject-matter expert for the US retail trading market, including local customer behaviors, acquisition channels, competitive positioning, and growth constraints across the funnel.
• Translate US market insights into integrated, performance-driven marketing strategies aligned with both regional and global priorities.
• Identify and prioritize new growth levers for the US business, including channel diversification, improved lifecycle marketing, stronger activation programs, and initiatives addressing Spanish-speaking audiences where relevant.
• Lead execution of key US commercial priorities, including quarterly campaign themes, paid media refreshes, lifecycle initiatives, and platform or content-related growth programs.
• Performance Marketing & Execution
• Develop and implement end-to-end acquisition, conversion, activation, and retention programs across paid media, affiliates, CRM, SEO, CRO, and owned channels.
• Own funnel performance and optimization, including: Cost per Application (CPA), Cost per Funded / Traded Account (CPF / CPT), Trading activity and revenue contribution, Retention, activation, and product adoption metrics.
• Continuously optimize campaigns against agreed KPIs using testing, experimentation, and data-driven insights.
• Manage annual budgets, monthly spend, quarterly forecasts, and weekly / monthly performance reporting.
• Drive a more balanced growth model by reducing over-reliance on saturated channels and expanding the role of content, social, lifecycle, partnerships, and new formats where performance supports it.
• Cross-Functional Leadership & Stakeholder Alignment
• Operate as a proven self-starter, driving initiatives end-to-end with minimal oversight in a fast-paced, regulated environment.
• Demonstrate high operational rigor across planning, execution, and delivery, while managing multiple concurrent workstreams.
• Partner closely with: Compliance and Legal to steward brand, messaging, and go-to-market execution in line with US regulatory requirements; Product, Onboarding, and Operations teams to optimize KYC, funding flows, client journeys, and post-application conversion; Sales and Client Management teams to align acquisition quality with downstream performance; CRM/CVM, Analytics, WebOps, and Creative teams to improve execution speed, customer experience, and performance outcomes; Global and regional marketing teams to share best practices and ensure alignment across frameworks and governance.
• Influence without authority, aligning US priorities with broader business frameworks while maintaining focus on local commercial needs.
• Customer Experience & Insights
• Maintain a deep understanding of the US customer experience, translating qualitative and quantitative insights into actionable marketing improvements.
• Work with Insights and Analytics teams to establish robust measurement frameworks, including: Tracking and attribution, Web and funnel analytics, Customer lifetime value and ROI by source, Customer experience and satisfaction signals across onboarding, funding, trading, and service touchpoints.
• Ensure continuous optimization of copy, creative, landing pages, onboarding flows, and lifecycle messaging to improve conversion and engagement.
• Use customer feedback and behavioral data to help shape improvements in positioning, retention, communications, and platform-related marketing initiatives.
• Governance, Compliance & Best Practice
• Take ownership of developing a deep understanding of US regulatory and compliance requirements, including financial promotion standards and controls relevant to retail trading marketing.
• Actively identify risk and partner with Compliance to strengthen governance across marketing activities.
• Conduct regular competitor and market benchmarking across products, pricing, acquisition tactics, customer experience, and brand positioning.
• Establish and share best practices with global and regional counterparts.

Qualifications

• Minimum qualifications: 5+ years in performance marketing with clear ownership of acquisition funnels and revenue outcomes; hands-on experience marketing financial services in a regulated environment, with strong knowledge of the US market; demonstrated experience owning full-funnel performance across acquisition, activation, retention, and conversion; proven track record of driving initiatives from concept through execution independently, with measurable business impact; strong operational discipline, planning rigor, and execution excellence; deep understanding of customer experience, performance marketing analytics, and attribution; demonstrated experience partnering closely with Compliance and Legal in regulated environments; ability to operate comfortably at both strategic and tactical levels; experience working across countries, teams, and time zones; fluent English with strong written and verbal communication skills; advanced Excel skills.
• Preferred Qualifications: 2+ years within digital financial services marketing, retail brokerage, trading platforms, FX, or adjacent investing categories; proven command of paid media, affiliates, CRM, CRO, SEO, and analytics; experience leading integrated campaigns in highly regulated categories; experience using customer insight, survey feedback, and funnel analysis to shape growth strategy and retention initiatives; experience with Spanish-language marketing or multicultural audience development in the US is a plus; proficiency with business intelligence and visualization tools.

Hiring Salary Range

$80,000 - $115,000. Salary to be determined by the education, experience, knowledge, skills and abilities of the applicant, internal equity and alignment with market data.) Subject to business performance and recommendations of management, this role may be eligible to participate in an incentive compensation plan. This compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position, is offered.