Senior Marketing Analytics Analyst

ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE, COLOR, RELIGION, SEX, SEXUAL ORIENTATION, GENDER IDENTITY OR EXPRESSION, NATIONAL ORIGIN, AGE, DISABILITY, PROTECTED VETERAN STATUS OR ANY OTHER CHARACTERISTIC PROTECTED BY FEDERAL, STATE, OR LOCAL LAWS. CURRENT EMPLOYEES: Please apply via the internal career site by logging into your Workday Account (https://www.myworkday.com/archildrens/)and search the "Find Jobs" report. Work Shift: Day Shift Time Type: Full time Department: CC017790 Marketing/Communications Administration Summary: Monday to Friday, full-time — Hybrid (Must reside in Arkansas) Additional Information: Provides consultation, interpretation and analysis of data related to business development, service-line planning, public relations, marketing, program proposals and other initiatives as directed. Assumes responsibility for information management systems utilized in planning and strategic development activities. Is responsible for monitoring, understanding and communication in relationship to external environmental trends that may impact the organization. Responsible for hospital-wide planning and strategic development related activities. The ideal candidate: Is highly analytical and curious, with a passion for uncovering the “why” behind the dataHas experience connecting and analyzing multiple internal and external data sourcesHas strong data cleaning, manipulation, validation, and quality assessment skillsHas intermediate proficiency in SQL and statistical analysisHas experience building reports, dashboards, and data visualizationsIs proficient with tools such as Excel, Power BI, Tableau, Google Analytics, or similar platformsUnderstands marketing analytics, campaign performance, ROI, attribution, and channel effectivenessCan translate complex data into clear, actionable insights and recommendationsHas strong communication and presentation skills, particularly with non-technical stakeholdersIs self-directed and proactive, with the ability to independently research, learn, solve problems, and connect insights to broader business and marketing objectives Required Education: High school diploma or GED or equivalent Recommended Education: Bachelor's degree in a related field of study. Required Work Experience: High School Diploma/GED and 2 years of relevant experience, or 4 years of experience in lieu of a diploma/GED. Recommended Work Experience: Required Certifications: Recommended Certifications: Description Plans, coordinates, organizes, and manages projects related to hospital-wide planning and development activities. Develops and maintains relationships with departmental and unit managers and leadership in regards to planning and strategic direction. Conducts research and develops related business objectives. Provides data for use in market analysis and planning. Develops expressions of findings related to research. Works with leadership and departments to design databases and reports for decision support. Performs competitive intelligence gathering, analysis and provides responsive reporting..