Marketing Analytics Senior Analyst

About the role

The Marketing Analytics Senior Analyst plays a pivotal role in transforming marketing practices through data-driven insights and innovative technologies. This position leverages advanced analytics and marketing automation tools to enhance campaign effectiveness and optimize marketing strategies.

Responsibilities

• Build targeted audiences using SQL and pipeline them into data extensions via Marketing Cloud automation studio.
• Conduct analyses of CRM, email, engagement data to identify opportunities for optimization and trend analysis.
• Define and implement end-to-end marketing metrics and KPIs, sharing insights across marketing teams.
• Evaluate and integrate new marketing technologies based on departmental strategic goals.
• Streamline data reporting processes and use analytic models to inform key business decisions.
• Mentor junior analysts and facilitate the adoption of marketing analytics initiatives.
• Leverage tools like R, Tableau, Python, and SQL to drive efficient and insightful analytics.

Requirements

• Bachelor’s degree in Statistics, Math, Engineering, or equivalent work experience.
• 6+ years of experience in a related field.
• Familiarity with marketing, data, and project management technologies such as Salesforce CRM, Adobe Analytics, JIRA, ADO, Snowflake, and social advertising platforms.
• Strong technical skills in SQL and Tableau.
• Ability to operate in an ambiguous environment, critical thinking, creative problem-solving, and strong communication skills.
• Self-starter with the ability to analyze complex problems and communicate technical solutions to non-technical stakeholders.

Qualifications

• Masters degree in a related field preferred.
• Experience with the Salesforce product suite including Marketing Cloud, Sales Cloud, and Data Cloud.
• Financial Services/Insurance industry experience.

Skills

• Advanced proficiency in SQL and Tableau.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration abilities.
• Ability to work independently and in a team environment.

Benefits

Pacific Life offers competitive benefits including medical, dental, vision coverage, a well-being reimbursement account, generous paid time off, parental leave, and an adoption assistance program. Additionally, employees are eligible for a 401(k) savings plan with company matching.