Senior Analyst, Marketing Analytics

We need to output only HTML fragment, no html/body tags, no markdown fences. Use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. The posting includes: "WHY NEW ENGEN?" (intro) then "What You'll Do" (responsibilities), "What You Bring" (requirements/qualifications/skills), "Location: Hybrid..." (maybe schedule?), "Perks & Benefits" (benefits), "Salary Range:" (pay). Also maybe "Location" could be schedule? Actually schedule is about work arrangement: hybrid, remote, etc. Could be considered Schedule section. We'll include sections: About the role (intro), Responsibilities (What You'll Do), Requirements (What You Bring maybe includes qualifications), Skills (maybe separate but we can combine?), Benefits (Perks & Benefits), Pay (Salary Range), Schedule (Location hybrid/remote). Need to avoid repeating job title as heading. No Job ID etc. Remove boilerplate: cookie/navigation/legal/EEO etc. At end there is "Important Notice About Job Openings" which is boilerplate scam warning; remove. Also remove "Let’s Build What’s Next Together — If you’re passionate..." maybe that's fluff but still substantive? It's a call to action; maybe keep as part of About the role? It's not a section heading; we can include as paragraph in About the role. Also remove "New Engen is proud to have offices..." that's extra but could be part of About the role. Keep all substantive info. We need to use

• for any list of duties/requirements/benefits. The responsibilities are bullet-like sentences but not explicitly list; we can convert each sentence into
• . Similarly for What You Bring list: each line bullet. Benefits list: each perk bullet. We need to preserve all substantive information; do not invent or summarize away detail. So we need to include all details from sections. Let's parse content: Intro: "WHY NEW ENGEN? At New Engen, we help brands grow—not just bigger, but smarter. We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns. Some clients partner with us through long-term agency relationships. Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team. We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose." Then "What You'll Do Support Measurement Strategy and Drive Day-to-Day Execution Key contributor to the measurement strategy across your accounts, from defining the learning agenda to delivering actionable insights. Design Testing Roadmaps and Methodologies Develop clear, structured test roadmaps across channels and campaigns. Select and design the appropriate methodologies based on budget, data availability, and business context, including geo holdouts, incrementality testing, MMM, brand lift studies, forecasting, full-funnel user journey analysis, and other approaches. Translate Data into Business Impact Synthesize complex data into clear, compelling narratives for clients and internal stakeholders. Ensure results are not just reported but understood, connecting findings back to business objectives and recommending next steps. Partner Cross-Functionally Work closely with media strategists, BI and data teams, and client leads to align measurement strategies with broader campaign and business goals. Act as the bridge between business questions and analytical execution. Build and Scale Measurement Frameworks Contribute to the development of internal tools, frameworks, and playbooks that help scale measurement capabilities across teams. Bring structure and consistency to how measurement is applied across accounts." We can break into bullet list items each starting with bold heading? We'll just make each sentence as
• . Might be many; but okay. Then "What You Bring 5+ years in analytics, measurement, or a closely adjacent fieldHands-on design and/or execution experience with one or more of: MMM, geo holdout testing, incrementality measurement, brand lift studies, forecasting, full-funnel user journey analysisScripting ability in Python or R is preferred with a working knowledge of SQLFamiliarity with Tableau and/or other BI toolsWeb analytics or full-funnel user journey experience is a plusUnderstanding of e-commerce measurement frameworks and incrementality conceptsStrong communicator and comfortable presenting to clients and working across media, strategy, and data teamsWorking knowledge of building and working with AI at an enterprise level is a plusAgency or consulting experienceDeep familiarity with the paid media landscape (search, social, programmatic) and how measurement connects to media decisions and impacts on-site performanceBuilder mentality, with the curiosity to dig deep to uncover the “why” and not just the “what”Location: Hybrid in Seattle or New York City (2x/week in office) preferred; open to remote candidates based in Denver." We need to separate location maybe into Schedule section. The location sentence includes hybrid info. We'll extract location for Schedule. But the "What You Bring" block includes location at end; we should separate that out. Thus "What You Bring" content before location: list of qualifications. Let's extract qualifications list: - 5+ years in analytics, measurement, or a closely adjacent field - Hands-on design and/or execution experience with one or more of: MMM, geo holdout testing, incrementality measurement, brand lift studies, forecasting, full-funnel user journey analysis - Scripting ability in Python or R is preferred with a working knowledge of SQL - Familiarity with Tableau and/or other BI tools - Web analytics or full-funnel user journey experience is a plus - Understanding of e-commerce measurement frameworks and incrementality concepts - Strong communicator and comfortable presenting to clients and working across media, strategy, and data teams - Working knowledge of building and working with AI at an enterprise level is a plus - Agency or consulting experience - Deep familiarity with the paid media landscape (search, social, programmatic) and how measurement connects to media decisions and impacts on-site performance - Builder mentality, with the curiosity to dig deep to uncover the “why” and not just the “what” Then location: "Hybrid in Seattle or New York City (2x/week in office) preferred; open to remote candidates based in Denver." Now "Perks & Benefits Remote or hybrid work environment with flexible hoursUnlimited PTO + company holidaysComprehensive medical, dental, vision, and disability coverageLife & AD&D insurance401(k) with company matchPaid parental leave & family supportPet care perks & insuranceLearning & career development programsCommuter & transit benefitsExclusive employee discounts" We need to split into list items. Then "Salary Range: $95,000-$105,000 USD annual Compensation for each opportunity is determined based on the applicable labor market, the scope and structure of the role or engagement, and the individual’s qualifications and experience." We need Pay section with that info. Then "New Engen is proud to have offices in Seattle, New York, and Northwest Arkansas, each one anchoring teams that drive creativity, collaboration, and culture. But great work isn’t limited to those zip codes. We also support a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are. We currently hire full-time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin" This is extra info about hiring states; could be part of About the role or maybe Schedule? It's about location eligibility; could be included in Schedule section as note. We'll include in Schedule maybe. Then "Let’s Build What’s Next Together — If you’re passionate about media and eager to make a meaningful impact with a team that’s all in, we’d love to hear from you." This is a call to action; could be part of About the role. Now we need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Skills, Benefits, Pay, Schedule. However we may combine Requirements and Skills? The instruction says use those headings if content exists. We have qualifications list (requirements) and also skills list (maybe overlapping). Could separate: Requirements (experience, years, etc.) and Skills (technical skills like Python, SQL, Tableau, etc.). But we have many items; we can split. Better: Requirements: the experience/years, agency consulting, etc. Skills: technical skills (Python/R, SQL, Tableau, MMM, etc.). But we need to avoid thin sections; maybe combine into one Requirements section that includes both experience and skills. The instruction: "Prefer a few substantive sections over many thin ones." So maybe just have Requirements (includes both). Skills maybe not needed. But we have headings list; we can omit Skills if not substantive separate. We'll include About the role, Responsibilities, Requirements, Benefits, Pay, Schedule. Check if we have content for each: - About the role: intro + "Let’s Build What’s Next Together" + maybe office info. Yes. - Responsibilities: the "What You'll Do" bullet list. - Requirements: the "What You Bring" qualifications list (excluding location). Yes. - Benefits: perks list. - Pay: salary range. - Schedule: location hybrid/remote + hiring states list. Now we need to format. Use

  for each section heading. Inside each section, use

  for prose,

  • for lists. For About the role, we have prose paragraphs; we can combine into

    maybe multiple

    . We'll just put the content in

    tags. For Responsibilities: list items. For Requirements: list items. For Benefits: list items. For Pay: maybe just

    with salary range and note. For Schedule: maybe

    with location and hiring states list (could be

    ). Let's craft. First, About the role content: Combine intro paragraph and "Let’s Build What’s Next Together — If you’re passionate about media and eager to make a meaningful impact with a team that’s all in, we’d love to hear from you." plus office info. Intro: "At New Engen, we help brands grow—not just bigger, but smarter. We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns. Some clients partner with us through long-term agency relationships. Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team. We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose." Add call to action: "Let’s Build What’s Next Together — If you’re passionate about media and eager to make a meaningful impact with a team that’s all in, we’d love to hear from you." Add office info: "New Engen is proud to have offices in Seattle, New York, and Northwest Arkansas, each one anchoring teams that drive creativity, collaboration, and culture. But great work isn’t limited to those zip codes. We also support a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are." We'll put these in

    tags maybe separate. Now Responsibilities list items: We need to break the responsibilities into bullet points. The original had headings like "Support Measurement Strategy and Drive Day-to-Day Execution", "Design Testing Roadmaps and Methodologies", etc. We'll make each as