Senior Analyst, Marketing Analytics

About the role

We are looking for a Senior Analyst, Marketing Analytics to join our Growth Marketing analytics team. You will work closely with channel owners to support measurement and reporting across one or more of our paid media channels — SEM, Paid Social, Display, and CTV. Your responsibilities include dashboard development and maintenance, SQL & data model maintenance, martech & measurement operations, channel reporting & root cause analysis, campaign experimentation, attribution & measurement.

Responsibilities

• Dashboard Development & Maintenance: Build and maintain performance dashboards in Sigma that give channel owners a clear, reliable view of what's happening across paid media.
• SQL & Data Model Maintenance: Write, update, and maintain SQL queries and dbt models to support reporting and analysis needs as channels and business requirements evolve.
• Martech & Measurement Operations: Configure and QA pixels in Google Tag Manager, manage conversion uploads via Hightouch, and troubleshoot measurement issues as they arise.
• Channel Reporting & Root Cause Analysis: Own regular performance monitoring and generate insights to optimize campaigns across one or more of SEM, Paid Social, Display, and CTV. When performance shifts, dig in — identify the cause, rule out alternatives, and bring a clear explanation.
• Campaign Experimentation: Support the design and analysis of A/B tests and geo-experiments across creative, audience, and media tactics.
• Attribution & Measurement: Contribute to ongoing attribution, incrementality, and forecasting work, including measurement for emerging channels like CTV. Help maintain frameworks and flag where models may need revisiting.

Requirements

• 3-5 years of experience in marketing or media analytics, in a direct-to-consumer performance marketing environment with multi-million dollar monthly budgets, preferably in financial services.
• Strong SQL skills. Comfortable writing and debugging queries independently. Exposure to dbt and GitHub is a must.
• Solid understanding of paid media channels and the metrics that drive them: CPC, CPA, ROAS, CAC.
• Familiarity with martech and measurement tooling: pixel configuration, conversion tracking, and troubleshooting. Experience with Google Tag Manager and/or Hightouch.
• Familiarity with attribution concepts; exposure to incrementality testing or Media Mix Modeling is a plus.
• Self-directed: comfortable picking up a project and moving it forward with minimal guidance.
• Comfortable using AI tools as part of your day-to-day workflow.

Qualifications

• Experience building and maintaining dashboards in Sigma, Tableau, or a comparable BI tool.
• Experience with Google Tag Manager and/or Hightouch.
• Experience with attribution concepts; exposure to incrementality testing or Media Mix Modeling is a plus.
• Self-directed: comfortable picking up a project and moving it forward with minimal guidance.
• Comfortable using AI tools as part of your day-to-day workflow.

Skills

• Strong SQL skills.
• Experience with dbt and GitHub.
• Experience with Google Tag Manager and/or Hightouch.
• Experience with attribution concepts; exposure to incrementality testing or Media Mix Modeling is a plus.
• Self-directed: comfortable picking up a project and moving it forward with minimal guidance.
• Comfortable using AI tools as part of your day-to-day workflow.

Benefits

• Generous health benefits: We provide comprehensive medical, dental, and vision plans with options for flexible spending accounts (FSA) and health savings accounts (HSA).
• Unlimited paid time off: Recharge with unlimited paid time off and 10 company holidays.
• Flexible remote and onsite work: Our teams work from many different locations and time zones. We support fully remote work and also have an amazing in-person environment in our downtown Palo Alto, CA HQ.
• Full paid parental leave: Point will supplement state Paid Family Leave (PFL) so employees receive 100% of their regular base pay, plus two additional weeks of fully paid leave after state PFL ends. In states without PFL, Point offers up to 8 weeks of paid parental leave. In addition, employees also receive 4 weeks of fully paid transition time, during which you may work 2–3 days per week while receiving full base pay.
• Equity: We offer meaningful equity because we believe in sharing the value you help create. Your contributions directly impact our growth, and your equity gives you a stake in our future success.
• Financial wellness: We provide 401K retirement plans for employees as well as guaranteed life insurance and short- and long-term disability coverage.
• Extra work/life benefits: We provide monthly stipends for internet, mobile plans, wellness perks, a one-time home office reimbursement, and company provided equipment including a MacBook and monitor.

Pay

Compensation at Point will be determined by skills, experience, and geographic location. Point has identified the expected annual base salary for this role at this level based on the market by tiers (Region | Location | Market Salary): Tier 1 | San Francisco Bay Area, New York, and Seattle | $110,200 - $121,800 Tier 2 | Chicago, Austin, Denver, Boston, Washington DC, San Diego, Portland, Sacramento, Philadelphia, Los Angeles & Santa Barbara | $97,850 - $108,150 Tier 3 | All other US metro areas | $91,200 - $100,800 This does not include any other potential components of the compensation package, including equity, benefits, and perks outlined above.

Schedule

This is a remote position. However, candidates must reside in one of Point’s states of operation: AL, AZ, AR, CA, CO, CT, DC, FL, GA, IL, KS, KY, MA, MD, MI, MN, MO, NH, NV, NJ, NY, NC, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI.

Location Requirement

This is a remote position. However, candidates must reside in one of Point’s states of operation: AL, AZ, AR, CA, CO, CT, DC, FL, GA, IL, KS, KY, MA, MD, MI, MN, MO, NH, NV, NJ, NY, NC, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI.