Senior Analyst, Marketing Analytics

Job Description

The purpose of this role is to deliver analysis inline with client business objectives, goals, and to maintain, develop and exceed client performance targets.

Responsibilities

• Develop and execute a comprehensive audience strategy for growth marketing.
• Identify and evaluate new audience acquisition opportunities across paid and owned channels.
• Establish testing frameworks to assess channel performance and optimize conversions.
• Source and compile data from multiple repositories, ensuring data quality and consistency.
• Write complex SQL queries to manipulate large datasets, with a strong understanding of ETL processes.
• Maintain, troubleshoot, and monitor existing ETL flows.
• Conduct comprehensive and replicable analyses to extract insights from data.
• Visualize data to tell a compelling story and make insights clear to any audience.
• Present insights internally to peers and departmental partners.
• Stay updated on industry trends, emerging methodologies, and technologies to ensure analytics best practices.

Qualifications

• 3+ years of industry experience in analytics; B2B marketing analytics experience is preferred.
• Advanced SQL proficiency—ability to independently query and transform data from complex, multi-source environments.
• Familiarity with data visualization tools such as Excel, Tableau, or Power BI.
• Experience using GitHub or similar version control platforms.
• Proven experience with cross-functional collaboration.
• Strong analytical and data interpretation skills.
• Able to effectively visualize and present data to diverse groups.
• A team-oriented mindset with a highly collaborative spirit.
• Proven ability to manage multiple assignments and projects simultaneously.
• Excellent verbal and written communication skills.
• Bachelor's Degree in a quantitative field such as Business, Marketing, Mathematics, Statistics, Computer Information Systems, or a related discipline.

Location

USA - Remote - California

Brand

Merkle

Time Type

Full time

Contract Type

Permanent