Senior Analyst, Marketing Analytics

Lead the strategy for quantifying the impact of paid marketing channels on the full customer funnel, mapping the complex user journey from paid media touchpoints to website engagement and offline sales at physical locations. Integrate online behavior with offline data to provide a holistic view of channel performance and influence budget allocation, audience targeting, and website enhancements.

Responsibilities

• Work with other departments providing analytical insight on business performance (20%)
• Research and analyze business trends & customer behavior data to identify opportunities for website enhancements (20%)
• Analyze web analytics data as well as other offline data to evaluate site performance (20%)
• Work with the Web Analyst to provide weekly Web Analytic dashboards (10%)
• Take the lead on new programs and initiatives for the Web Analytics Team (10%)
• Provide web analytics strategy to the Specialty Channel (10%)

Requirements

• Must be eighteen years of age or older
• Must be legally permitted to work in the United States
• Bachelor’s degree or equivalent in a related field
• 5+ years of relevant work experience
• Demonstrated business/financial modeling capabilities with tools such as Excel and Access
• Demonstrated skills in applying statistical analysis principles to business challenges
• Strong analytical skills with attention to detail; self-starter
• Responsible for helping others and providing on-the-job training or guidance
• Familiarity with paid media platforms (Google Ads, Meta Ads Manager) and attribution modeling (Linear, First-Touch, Data-Driven)

Preferred Qualifications

• Prior Business Analyst roles
• Expertise in Tableau
• Strong presentation, communication, and interpersonal skills

Schedule

• Primarily sedentary role with frequent opportunity to move about
• Occasional need to move or lift light articles
• Overnight travel required less than 10% of the time

Working Conditions

• Located in a comfortable indoor area
• Unpleasant conditions are infrequent and not objectionable

Reports to Manager, Channel Analytics. Position has 0 direct reports.