Senior Marketing Analyst

Responsibilities

• Lead the development, maintenance and execution of marketing measurement strategies that evaluate campaign effectiveness, customer engagement, sales impact, and return on investment.
• Translate complex analytical findings into actionable recommendations for executive and cross-functional stakeholders.
• Identify customer, market, and competitive trends to uncover opportunities for growth and marketing innovation.
• Develop, automate, and maintain reporting systems and dashboards that provide timely, accurate, and actionable insight into marketing performance.
• Manage ad hoc analyses, executive requests, and strategic projects that support organizational priorities.
• Ensure data integrity through quality assurance processes, validation against source systems, and cross-functional collaboration with data owners.
• Apply statistical and predictive modeling techniques to evaluate customer behavior, campaign performance, and business opportunities.
• Maintain and improve upon customer segmentation, targeting, retention, and loyalty analytics to improve customer engagement and lifetime value.
• Conduct analyses to identify drivers of customer acquisition, retention, churn, and store-level performance.
• Design, implement, and evaluate controlled experiments, A/B tests, and pilot programs to measure marketing effectiveness and incremental business impact.
• Develop testing frameworks and measurement standards to improve marketing ROI and support continuous optimization.
• Partner with stakeholders to implement data-driven recommendations and monitor results.
• Lead analytics and reporting for the {N}power Rewards Program, including monthly reports on customer behavior, engagement, promotional effectiveness, and program performance.
• Develop measurement strategies to optimize the Natural Grocers mobile application, digital communications, and customer engagement initiatives.
• Evaluate promotional pricing, loyalty offers, and personalization strategies to maximize customer value and business performance.
• Serve as the marketing analytics subject matter expert and educate stakeholders on analytical best practices.
• Mentor analysts and support the development of analytical capabilities across the organization.
• Collaborate with analytics, marketing, operations, purchasing, and technology teams to establish scalable data solutions and business intelligence initiatives.

Qualifications

• Bachelor's degree in Statistics, Analytics, Data Science, Marketing, Business, or related discipline.
• 5+ years of experience in analytics, marketing analytics, business intelligence, or related fields.
• Experience in retail, loyalty, e-commerce, or customer analytics preferred.
• SQL proficiency.
• Experience with Power BI, Tableau, or equivalent visualization platforms.
• Experience using R, Python, or equivalent statistical software.
• Familiarity with Databricks, cloud analytics environments, or modern data platforms.
• Knowledge of statistical testing, experimentation, forecasting, predictive modeling, and causal inference methodologies.
• Strong understanding of marketing measurement, customer behavior, and loyalty programs.
• Exceptional analytical problem-solving capabilities.
• Ability to communicate complex findings to both technical and non-technical audiences.
• Proven ability to manage multiple projects and priorities in a fast-paced environment.
• Strong stakeholder management and executive presentation skills.