Senior Marketing Analyst

About Our Client

The organization operates in the vehicle route optimization software technology sector, addressing challenges in logistics, transportation, and fleet management. It focuses on improving route planning and operational efficiency for businesses by providing software solutions that optimize vehicle routing and related processes.

About the Opportunity

The Senior Marketing Analyst plays a critical role in driving strategic marketing intelligence and competitive insights. This position supports growth initiatives by informing go-to-market strategies, enhancing sales effectiveness, and strengthening the organization’s market positioning. The role transforms market, customer, and competitive data into actionable insights that guide decision-making across multiple departments, directly impacting the organization’s competitive performance and expansion into new markets.

Responsibilities

• Analyze competitors, market trends, customer needs, and industry dynamics to identify risks and opportunities
• Translate market insights into actionable recommendations for strategy and priorities
• Develop and maintain a comprehensive view of the competitive landscape
• Create sales enablement tools such as battlecards and objection handling guides
• Monitor competitor activities and assess business implications
• Support market expansion efforts in new industries and segments
• Collaborate with product marketing to refine positioning and messaging
• Provide sales teams with competitive insights to improve deal outcomes
• Conduct win/loss analysis and apply findings to improve future results
• Support strategic deals involving critical competitive dynamics
• Deliver data-driven market intelligence to leadership
• Prioritize markets, segments, and investments based on evidence
• Lead planning and execution of trade shows, conferences, webinars, and events
• Manage marketing program logistics, vendor coordination, and budgeting
• Evaluate marketing campaign and event effectiveness
• Present insights and recommendations to stakeholders
• Mentor junior team members and improve processes
• Perform additional duties as assigned

Requirements

• 5–10 years’ experience in competitive intelligence, product marketing, strategy, or related field
• Experience supporting complex B2B sales with multi-stakeholder deal cycles
• Strong analytical and strategic thinking skills
• Ability to influence cross-functional teams without formal authority
• Excellent communication skills, both written and verbal
• Focus on practical, results-oriented outcomes
• Ability to manage multiple priorities in a fast-paced environment
• Willingness to travel 20–30% for events and market engagement
• Bachelor’s degree in Marketing, Business, Strategy, Analytics, or related field (or equivalent experience)
• Preferred master’s degree in a related field
• Preferred industry experience in logistics, transportation, fleet operations, route planning, telematics, field service, or operations analytics
• Familiarity with utilities, public sector, waste & recycling, or last-mile delivery is a plus

Pay Range and Compensation Package

The typical base pay range at the start of employment is expected to be between $100,000 and $140,000 per year, varying by location and experience.

Equal Opportunity Statement

Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin. Note: RemoteHunter is not the Employer of Record (EOR) for this role. Our purpose in this opportunity is to connect exceptional candidates with leading employers. We help job seekers worldwide discover roles that match their goals and guide them to complete their full application directly through the hiring company’s career page or ATS.