Senior Marketing Analyst

About the role

Loureiro Engineering Associates is seeking a Senior Marketing Analyst to join our team in Plainville, CT. The ideal candidate will lead the development of marketing campaigns, provide actionable insights to support strategic Business Development planning, and collaborate across departments to enhance performance tracking, refine targeting, and drive continuous improvement.

Responsibilities

• Create campaigns, presentation materials, and narratives to support Business Development efforts
• Present data-driven recommendations to managers and senior leaders
• Lead research on customer behavior, market conditions, and industry trends
• Possess strong collaboration and communication skills
• Partners with marketing team to test and refine strategies
• Oversee CRM reporting, workflows, and sales funnel
• Maintain and monitor revenue KPIs across markets and established growth engines, including ROI, conversion rates, and cost-per-lead

Requirements

• Advanced presentation and narrative development experience
• Proficient in Google Analytics, CRM systems, and marketing automation tools
• Strategic and business-minded
• Experience in manufacturing, industrial, utility, and/or public sectors (a plus)

Qualifications

• Bachelor’s degree required; advanced degree in Marketing, or related field preferred
• 3–5 years of experience in marketing analysis, performance measurement, or business development

Skills

• Physical requirements: prolonged periods of sitting at a desk and working on a computer, ability to lift up to 15 lbs, operate standard office equipment and keyboards, push, pull, and place materials on level surfaces and overhead cabinets
• Limits of authority: provides leadership in material development for the Business Development and Marketing departments, acts as a strategic advisor and partner to management

Benefits

We offer employee ownership, real impact, diverse expertise, opportunity to advance, people-first culture, exceptional benefits, and more. If you're ready to take ownership of meaningful work and grow your career in a supportive environment, we'd love to hear from you!

Pay

Competitive compensation package based on experience and qualifications.

Schedule

Full-time position with flexible hours to accommodate project needs.

Why Loureiro?

• Employee Ownership, Real Impact: Through our ESOP, you gain a meaningful financial stake in the company’s success
• Diverse Expertise: Partner with teams across engineering, environmental, construction, and EH&S disciplines
• Opportunity to Advance: Hands-on learning, coaching, and clear career paths
• People-First Culture: Join a respectful, team-oriented environment where your contributions matter
• Exceptional Benefits: Comprehensive health, financial, and wellness benefits that support you in and out of work

EEO/AAP Statement

Loureiro Engineering Associates Inc. is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, disability or protected veteran status.