Senior Manager, Web

About Our Client

The organization operates in the graph intelligence technology sector, providing a platform that transforms data into actionable knowledge to enable advanced intelligent applications and AI systems. It addresses challenges related to understanding complex data relationships by offering enterprise-ready knowledge graphs and comprehensive graph database capabilities that integrate across cloud environments and data sources. The platform is trusted by a significant number of leading global enterprises and supported by a large community, aiming to deliver contextual knowledge and impactful solutions to businesses.

About the Opportunity

The Senior Manager, Web is responsible for leading the web strategy and execution across a global digital ecosystem. This role is pivotal in ensuring the organization's web presence aligns with marketing and business goals, driving brand engagement and conversion through strategic vision, data analysis, and stakeholder collaboration. The position involves evolving the website into a dynamic growth engine that supports overall business objectives.

Responsibilities

• Develop and own the comprehensive web strategy aligned with marketing and business goals.
• Ensure design, layout, and messaging consistency across all web pages and regions.
• Conduct competitive analysis to identify digital trends and opportunities.
• Collaborate cross-functionally with Marketing, Product, Design, and Operations teams.
• Present strategy and results to stakeholders and leadership using data-driven insights.
• Manage web-related projects from planning through launch, overseeing timelines and deliverables.
• Optimize workflows and standardize processes within the digital team.
• Monitor site performance using web analytics tools and analyze user engagement.
• Establish KPIs and report on traffic, engagement, and conversion metrics.
• Conduct A/B and multivariate testing to improve site performance.
• Prioritize and document testing initiatives to foster continuous optimization.

Requirements

• Minimum 7 years of experience in web, digital marketing, or product management, preferably in B2B or SaaS.
• Proven experience in developing digital strategies and leading cross-functional teams.
• Proficiency in web analytics tools such as Google Analytics 4, Looker, and Data Studio.
• Experience with A/B testing platforms and SEO/SEM best practices.
• Strong communication skills to translate data insights into clear narratives.
• Skilled in project management using agile methodologies and tools like Asana or Jira.
• Up-to-date knowledge of digital, UX, and web technologies.
• Entrepreneurial and capable of managing multiple priorities in a fast-paced environment.