Senior Manager, Web Experience
About the role
Talkiatry is seeking a Senior Manager, Web Experience to oversee the digital product known as Talkiatry.com. This role involves managing the logged-out experience of the site, which includes the homepage, landing pages, treatment and condition pages, SEO content, insurance and state pages, provider discovery surfaces, and campaign experiences.
Responsibilities
You will own the marketing website roadmap across core site pages, landing pages, SEO/AEO content, provider discovery surfaces, and campaign experiences. You will translate business goals into a sequenced roadmap and define what should be built and why.
Your primary metric will be visitor to qualified application start conversion rate. You will improve the web-controlled factors that influence whether a qualified visitor starts the application flow, including page experience, trust signals, CTA strategy, eligibility clarity, accessibility, site speed, and analytics quality.
You will improve technical SEO and answer-engine optimization in partnership with Growth and Content, including crawlability, internal linking, schema, metadata, page structure, FAQs, and retrieval-friendly content patterns.
You will take proactive ownership of site health, QA processes, template hygiene, mobile checks, and WCAG 2.2 AA accessibility standards.
You will build, modify, and QA website pages, templates, CMS components, redirects, metadata, schema, forms, and landing-page variants using Webflow, HTML, CSS, browser DevTools, and AI-assisted tools.
You will scope work for external development partners, write clear briefs, review output with a critical eye, and know when to build something yourself versus hand it off.
You will maintain CMS structure, templates, components, redirects, publishing workflows, and site hygiene so the website can scale without becoming fragmented.
You will partner with Growth, Analytics, Legal, Privacy, and Compliance on website instrumentation, event tracking, pixels, consent/privacy rules, attribution, and QA.
Requirements
5-8+ years in website product management, growth product, web strategy, SEO, digital experience, or a related role.
Strong product sense across user journeys, prioritization, roadmap ownership, experimentation, funnel thinking, and stakeholder alignment.
Hands-on HTML and CSS capability; comfort using browser DevTools and diagnosing routine front-end issues.
Deep CMS experience with Webflow or comparable platforms such as Contentful, WordPress, Sanity, Prismic, or similar.
Strong SEO expertise, including technical SEO, content SEO, schema, internal linking, Core Web Vitals, indexation, and redirects.
AEO/GEO fluency or a clear ability to develop it quickly, including AI Overviews, answer-engine optimization, FAQs, and retrieval-friendly content architecture.
Accessibility expertise, including WCAG 2.2 AA, semantic HTML, keyboard navigation, accessible forms, contrast, and inclusive UX QA.
Analytics fluency, including GA4, GTM or similar tag management, event tracking, funnel reporting, tag QA, and attribution awareness.
Experience working with external agencies or dev shops, including scoping, briefing, QA, and accountability for outcomes.
Strong documentation habits: your docs are clean, current, and usable by cross-functional partners.
Comfort using AI coding, research, SEO, QA, and productivity tools as part of your everyday workflow.
Strong cross-functional operating ability across Growth, Creative, Content, Product, Engineering, Data, Legal, and Compliance.
Qualifications
Experience in healthcare, behavioral health, marketplace, fintech, insurance, or another regulated/high-trust category is a plus.
Experience with YMYL content, medical review processes, HIPAA/privacy-sensitive environments, or compliance-heavy workflows is a plus.
Experience building programmatic or scalable SEO systems is a plus.
CRO experience, including A/B testing, landing page optimization, user journey analysis, heatmaps/session replay, and experiment measurement is a plus.
A portfolio, personal site, GitHub, or work samples that show how you think and build is a plus.
Benefits
Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care.
Collaborative environment: be part of building something from the ground up at a fast-paced startup.
Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!
Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands.
It all comes back to care: we’re a mental health company, and we put our team’s well-being first.
Pay
$150K - $170K