Senior Manager, Web & Digital Experience

About the role

The Senior Manager, Web & Digital Experience is responsible for the strategy, performance, and customer experience across the company's portfolio of websites. This role serves as the business owner of the web ecosystem, ensuring digital properties drive measurable growth, support lead generation efforts, and deliver exceptional customer experiences.

Responsibilities

• Develop and execute the strategic roadmap for all company websites, aligning priorities with business objectives and customer needs
• Drive continuous improvement in website performance, user experience, accessibility, and conversion rates
• Lead conversion optimization efforts through testing, analysis, and customer journey improvements
• Partner with marketing teams to optimize landing pages, content, and campaigns for lead generation and customer acquisition
• Oversee SEO initiatives across all web properties, including technical SEO, local SEO, content strategy, and emerging search opportunities
• Manage relationships with internal and external web development resources, ensuring efficient execution and prioritization of website enhancements
• Maintain and prioritize website development roadmaps, backlogs, and release schedules
• Establish reporting frameworks and monitor key performance indicators, including traffic, conversion rates, lead quality, engagement, and site health
• Translate website analytics and performance insights into actionable recommendations for leadership
• Serve as the primary point of accountability for web initiatives, fostering alignment across marketing, operations, and business leadership teams
• Ensure website governance, consistency, scalability, technical health, and platform stability across all digital properties

Requirements

5+ years of experience in website management, digital experience, growth marketing, digital product management, or related disciplines

Strong understanding of website analytics, conversion rate optimization, user experience, and customer journey management

Working knowledge of SEO best practices, technical SEO, website architecture, and organic growth strategies

Experience managing agencies, vendors, developers, or external web resources

Strong project management, stakeholder management, and communication skills

Experience using analytics and reporting platforms to drive decision-making and prioritization

Ability to translate technical concepts into business recommendations and actionable plans

Experience with WordPress or similar CMS platforms preferred

Familiarity with A/B testing, experimentation frameworks, and lead-generation business models preferred

Experience supporting multi-location businesses and local search strategies is a plus

Qualifications

Strategic: Connects website initiatives to measurable business outcomes, growth objectives, and revenue impact

Customer-Focused: Champions exceptional digital experiences that reduce friction and improve conversion performance

Data-Driven: Uses analytics, testing, and insights to prioritize opportunities and drive continuous improvement

Collaborative: Builds strong partnerships across marketing, operations, development, and leadership teams

Accountable: Creates structure, ownership, and visibility while ensuring projects are executed effectively and efficiently

Adaptable: Thrives in a fast-paced environment and proactively responds to evolving digital trends, technologies, and customer behaviors

Skills

Strategic: Connects website initiatives to measurable business outcomes, growth objectives, and revenue impact

Customer-Focused: Champions exceptional digital experiences that reduce friction and improve conversion performance

Data-Driven: Uses analytics, testing, and insights to prioritize opportunities and drive continuous improvement

Collaborative: Builds strong partnerships across marketing, operations, development, and leadership teams

Accountable: Creates structure, ownership, and visibility while ensuring projects are executed effectively and efficiently

Adaptable: Thrives in a fast-paced environment and proactively responds to evolving digital trends, technologies, and customer behaviors

Benefits and other cool stuff

• Medical
• Dental
• Vision
• 401K
• Paid Time Off
• Weekly Pay
• Internal Promotion opportunities
• Company swag