Senior Manager, Digital & Web
Arrow International, Inc. · Cleveland, OH · 1 mo ago
MarketingFull-time
We need to output HTML fragment with headings for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. The posting includes description (intro) maybe "About the role". It includes responsibilities list. It includes requirements (education, experience). It includes maybe skills (some are in requirements). Benefits: mentions profit-sharing, 401(k) matching, great benefits, paid time off, bonus week every July. That's specific enough for Benefits. Pay: not specified. Schedule: not specified. So we should not include Pay or Schedule sections. Also Qualifications maybe same as Requirements; but we can combine? The instruction: use headings for those sections if content exists. We have About the role (intro paragraph). Responsibilities (list). Requirements (education/experience). Skills maybe we can extract from requirements: strong analytical mindset, project management, communication, etc. Could make a Skills section. Benefits we have. Qualifications maybe duplicate of Requirements; but we could still include Qualifications if there is content like degree required etc. However we should avoid thin sections. Let's decide: About the role (intro). Responsibilities (list). Requirements (education/experience). Skills (list of skills). Benefits (list). No Pay, Schedule, Qualifications (if we already have Requirements). Ensure we don't repeat job title as heading. No metadata like Job ID.
We must preserve all substantive information; do not invent or summarize away detail. So we need to include all details from description, responsibilities, requirements, benefits. Must not omit any detail.
Let's extract:
Intro paragraph: "Join the Fun at Arrow International! Arrow International is the world’s #1 maker of charitable gaming products, from pull tabs and bingo paper to cutting-edge electronic gaming systems. Our products power entertainment in social and gaming venues around the globe, and we’re growing fast! We're building a winning culture that’s all about teamwork, passion, and innovation. At Arrow, you’re not just another employee, you’re part of a high-performing team that’s redefining fun and giving back to communities. We believe in rewarding your hard work with profit-sharing, 401(k) matching, great benefits, and paid time off, including a bonus week every July! If you're looking for a career that’s exciting, meaningful, and full of opportunity, Arrow is the place to be."
Then role description: "Senior Manager, Digital & Web Arrow International is seeking an experienced and forward-thinking Senior Manager, Digital & Web to own and lead our digital ecosystem across websites, social media, and digital marketing channels. As Arrow has grown, so has our digital footprint. This individual will be responsible for developing and executing a strategy that brings greater consistency across our website portfolio, improves the digital experience for our different audiences, and ensures our platforms effectively support the business. This includes ownership of website strategy and governance, CMS standards, SEO/AEO/GEO, digital lead capture, social media, email marketing, paid search and display, and overall digital performance. Arrow operates through a unique B2B2C, distributor-driven model. Our digital experience needs to serve multiple audiences, including distributors, charitable organizations, operators, consumers, prospective employees, and other stakeholders. We’re looking for someone who understands how to build digital experiences around complex customer journeys rather than a traditional direct-to-consumer eCommerce model. This is a highly cross-functional role that will work closely with Marketing, Technology, Business Intelligence, Human Resources, Sales, and other teams across Arrow. The ideal candidate can establish a broader digital strategy while remaining close enough to the work to drive execution and continuous improvement. This role will report to the Director, Marketing."
Then "Primary Responsibilities" list bullet points (many). We need to preserve all.
List them:
- Own and continue to evolve Arrow’s brand standards, visual identity, style guidelines, tone of voice, and messaging framework.
- Develop clear standards for logo and tagline usage, graphic design, motion/video, digital applications, and other brand touchpoints.
- Establish messaging strategies tailored to Arrow’s key audiences, including distributors, operators, charitable organizations, consumers, and employees.
- Translate product, channel, and commercial strategies into compelling messaging, campaigns, and creative briefs.
- Develop campaign frameworks that can be adapted across products, channels, distributors, and customer audiences.
- Lead the development of corporate website content, social content, product and equipment materials, brochures/catalogs, executive presentations, internal communications, and other marketing assets.
- Ensure content and creative assets are available to support Sales and other customer-facing teams.
- Own and maintain Arrow’s brand asset library, digital asset management processes, and content management standards.
- Directly lead and develop creative resources across copywriting, graphic design, and motion design.
- Manage the content calendar and creative production backlog, balancing priorities across multiple business needs.
- Review and approve marketing creative to ensure quality, consistency, and alignment with Arrow’s brand.
- Manage external creative agencies, freelancers, and vendor relationships as needed.
- Partner closely with Product Management, Channel Management, and Sales to understand business priorities and translate them into effective communications.
- Partner with Legal and Compliance to ensure new or modified messaging is appropriately reviewed for Arrow’s regulated gaming environment.
Then "Requirements" list:
- Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field required.
- 7–10 years of progressive digital marketing and web experience, including 2+ years leading a digital, web, or related function.
- Demonstrated experience managing a portfolio of multiple websites and CMS platforms.
- Strong understanding of SEO and emerging AEO/GEO strategies, digital advertising, email marketing, social media, and web analytics.
- Experience developing a vision and roadmap for a complex website ecosystem serving multiple stakeholder groups.
- Experience working with developers and Technology teams on website content, navigation, UX/UI, metadata, analytics, and tag management.
- Strong analytical mindset with the ability to define reporting needs and translate digital performance data into actionable recommendations.
- Strong project management skills with the ability to manage multiple priorities and stakeholders.
- Excellent written and verbal communication skills with the ability to collaborate and influence across functions.
- Experience in a B2B, B2B2C, distributor, or channel-based business environment preferred.
Then maybe "Skills" could be derived from requirements but we already have them. However we could still create a Skills section listing: strong analytical mindset, project management, communication, etc. But that would duplicate content. The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. If we create a Skills section, we need to ensure we don't lose any detail; we could move some bullet points there, but then we would be removing them from Requirements, which would lose detail. Better to keep Requirements as is, and not create Skills unless there is additional skill content not already in Requirements. The posting does not have separate skills list beyond those in Requirements. So we should not create Skills section to avoid duplication/thin.
Benefits: from intro: profit-sharing, 401(k) matching, great benefits, paid time off, including a bonus week every July. Also maybe "great benefits" vague but we have specifics. We'll list those.
We should not include Qualifications separate if we already have Requirements; but we could include Qualifications if there is content like degree required etc. However that would duplicate. Better to omit Qualifications.
Thus sections: About the role (intro + role description?), Responsibilities, Requirements, Benefits.
About the role: Should we combine the introductory paragraph and the role description? The role description is part of "About the role". We'll put both paragraphs under About the role.
Now produce HTML:
for sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. The posting includes description (intro) maybe "About the role". It includes responsibilities list. It includes requirements (education, experience). It includes maybe skills (some are in requirements). Benefits: mentions profit-sharing, 401(k) matching, great benefits, paid time off, bonus week every July. That's specific enough for Benefits. Pay: not specified. Schedule: not specified. So we should not include Pay or Schedule sections. Also Qualifications maybe same as Requirements; but we can combine? The instruction: use headings for those sections if content exists. We have About the role (intro paragraph). Responsibilities (list). Requirements (education/experience). Skills maybe we can extract from requirements: strong analytical mindset, project management, communication, etc. Could make a Skills section. Benefits we have. Qualifications maybe duplicate of Requirements; but we could still include Qualifications if there is content like degree required etc. However we should avoid thin sections. Let's decide: About the role (intro). Responsibilities (list). Requirements (education/experience). Skills (list of skills). Benefits (list). No Pay, Schedule, Qualifications (if we already have Requirements). Ensure we don't repeat job title as heading. No metadata like Job ID.
We must preserve all substantive information; do not invent or summarize away detail. So we need to include all details from description, responsibilities, requirements, benefits. Must not omit any detail.
Let's extract:
Intro paragraph: "Join the Fun at Arrow International! Arrow International is the world’s #1 maker of charitable gaming products, from pull tabs and bingo paper to cutting-edge electronic gaming systems. Our products power entertainment in social and gaming venues around the globe, and we’re growing fast! We're building a winning culture that’s all about teamwork, passion, and innovation. At Arrow, you’re not just another employee, you’re part of a high-performing team that’s redefining fun and giving back to communities. We believe in rewarding your hard work with profit-sharing, 401(k) matching, great benefits, and paid time off, including a bonus week every July! If you're looking for a career that’s exciting, meaningful, and full of opportunity, Arrow is the place to be."
Then role description: "Senior Manager, Digital & Web Arrow International is seeking an experienced and forward-thinking Senior Manager, Digital & Web to own and lead our digital ecosystem across websites, social media, and digital marketing channels. As Arrow has grown, so has our digital footprint. This individual will be responsible for developing and executing a strategy that brings greater consistency across our website portfolio, improves the digital experience for our different audiences, and ensures our platforms effectively support the business. This includes ownership of website strategy and governance, CMS standards, SEO/AEO/GEO, digital lead capture, social media, email marketing, paid search and display, and overall digital performance. Arrow operates through a unique B2B2C, distributor-driven model. Our digital experience needs to serve multiple audiences, including distributors, charitable organizations, operators, consumers, prospective employees, and other stakeholders. We’re looking for someone who understands how to build digital experiences around complex customer journeys rather than a traditional direct-to-consumer eCommerce model. This is a highly cross-functional role that will work closely with Marketing, Technology, Business Intelligence, Human Resources, Sales, and other teams across Arrow. The ideal candidate can establish a broader digital strategy while remaining close enough to the work to drive execution and continuous improvement. This role will report to the Director, Marketing."
Then "Primary Responsibilities" list bullet points (many). We need to preserve all.
List them:
- Own and continue to evolve Arrow’s brand standards, visual identity, style guidelines, tone of voice, and messaging framework.
- Develop clear standards for logo and tagline usage, graphic design, motion/video, digital applications, and other brand touchpoints.
- Establish messaging strategies tailored to Arrow’s key audiences, including distributors, operators, charitable organizations, consumers, and employees.
- Translate product, channel, and commercial strategies into compelling messaging, campaigns, and creative briefs.
- Develop campaign frameworks that can be adapted across products, channels, distributors, and customer audiences.
- Lead the development of corporate website content, social content, product and equipment materials, brochures/catalogs, executive presentations, internal communications, and other marketing assets.
- Ensure content and creative assets are available to support Sales and other customer-facing teams.
- Own and maintain Arrow’s brand asset library, digital asset management processes, and content management standards.
- Directly lead and develop creative resources across copywriting, graphic design, and motion design.
- Manage the content calendar and creative production backlog, balancing priorities across multiple business needs.
- Review and approve marketing creative to ensure quality, consistency, and alignment with Arrow’s brand.
- Manage external creative agencies, freelancers, and vendor relationships as needed.
- Partner closely with Product Management, Channel Management, and Sales to understand business priorities and translate them into effective communications.
- Partner with Legal and Compliance to ensure new or modified messaging is appropriately reviewed for Arrow’s regulated gaming environment.
Then "Requirements" list:
- Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field required.
- 7–10 years of progressive digital marketing and web experience, including 2+ years leading a digital, web, or related function.
- Demonstrated experience managing a portfolio of multiple websites and CMS platforms.
- Strong understanding of SEO and emerging AEO/GEO strategies, digital advertising, email marketing, social media, and web analytics.
- Experience developing a vision and roadmap for a complex website ecosystem serving multiple stakeholder groups.
- Experience working with developers and Technology teams on website content, navigation, UX/UI, metadata, analytics, and tag management.
- Strong analytical mindset with the ability to define reporting needs and translate digital performance data into actionable recommendations.
- Strong project management skills with the ability to manage multiple priorities and stakeholders.
- Excellent written and verbal communication skills with the ability to collaborate and influence across functions.
- Experience in a B2B, B2B2C, distributor, or channel-based business environment preferred.
Then maybe "Skills" could be derived from requirements but we already have them. However we could still create a Skills section listing: strong analytical mindset, project management, communication, etc. But that would duplicate content. The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. If we create a Skills section, we need to ensure we don't lose any detail; we could move some bullet points there, but then we would be removing them from Requirements, which would lose detail. Better to keep Requirements as is, and not create Skills unless there is additional skill content not already in Requirements. The posting does not have separate skills list beyond those in Requirements. So we should not create Skills section to avoid duplication/thin.
Benefits: from intro: profit-sharing, 401(k) matching, great benefits, paid time off, including a bonus week every July. Also maybe "great benefits" vague but we have specifics. We'll list those.
We should not include Qualifications separate if we already have Requirements; but we could include Qualifications if there is content like degree required etc. However that would duplicate. Better to omit Qualifications.
Thus sections: About the role (intro + role description?), Responsibilities, Requirements, Benefits.
About the role: Should we combine the introductory paragraph and the role description? The role description is part of "About the role". We'll put both paragraphs under About the role.
Now produce HTML:
About the role
Join the Fun at Arrow International! Arrow International is the world’s #1 maker of charitable gaming products, from pull tabs and bingo paper to cutting-edge electronic gaming systems. Our products power entertainment in social and gaming venues around the globe, and we’re growing fast! We're building a winning culture that’s all about teamwork, passion, and innovation. At Arrow, you’re not just another employee, you’re part of a high-performing team that’s redefining fun and giving back to communities. We believe in rewarding your hard work with profit-sharing, 401(k) matching, great benefits, and paid time off, including a bonus week every July! If you're looking for a career that’s exciting, meaningful, and full of opportunity, Arrow is the place to be.
Senior Manager, Digital & Web Arrow International is seeking an experienced and forward-thinking Senior Manager, Digital & Web to own and lead our digital ecosystem across websites, social media, and digital marketing channels. As Arrow has grown, so has our digital footprint. This individual will be responsible for developing and executing a strategy that brings greater consistency across our website portfolio, improves the digital experience for our different audiences, and ensures our platforms effectively support the business. This includes ownership of website strategy and governance, CMS standards, SEO/AEO/GEO, digital lead capture, social media, email marketing, paid search and display, and overall digital performance. Arrow operates through a unique B2B2C, distributor-driven model. Our digital experience needs to serve multiple audiences, including distributors, charitable organizations, operators, consumers, prospective employees, and other stakeholders. We’re looking for someone who understands how to build digital experiences around complex customer journeys rather than a traditional direct-to-consumer eCommerce model. This is a highly cross-functional role that will work closely with Marketing, Technology, Business Intelligence, Human Resources, Sales, and other teams across Arrow. The ideal candidate can establish a broader digital strategy while remaining close enough to the work to drive execution and continuous improvement. This role will report to the Director, Marketing.
Then Responsibilities:Responsibilities
- Own and continue to evolve Arrow’s brand standards, visual identity, style guidelines, tone of voice, and messaging framework.
- Develop clear standards for logo and tagline usage, graphic design, motion/video, digital applications, and other brand touchpoints.
- Establish messaging strategies tailored to Arrow’s key audiences, including distributors, operators, charitable organizations, consumers, and employees.
- Translate product, channel, and commercial strategies into compelling messaging, campaigns, and creative briefs.
- Develop campaign frameworks that can be adapted across products, channels, distributors, and customer audiences.
- Lead the development of corporate website content, social content, product and equipment materials, brochures/catalogs, executive presentations, internal communications, and other marketing assets.
- Ensure content and creative assets are available to support Sales and other customer-facing teams.
- Own and maintain Arrow’s brand asset library, digital asset management processes, and content management standards.
- Directly lead and develop creative resources across copywriting, graphic design, and motion design.
- Manage the content calendar and creative production backlog, balancing priorities across multiple business needs.
- Review and approve marketing creative to ensure quality, consistency, and alignment with Arrow’s brand.
- Manage external creative agencies, freelancers, and vendor relationships as needed.
- Partner closely with Product Management, Channel Management, and Sales to understand business priorities and translate them into effective communications.
- Partner with Legal and Compliance to ensure new or modified messaging is appropriately reviewed for Arrow’s regulated gaming environment.
Requirements
- Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field required.
- 7–10 years of progressive digital marketing and web experience, including 2+ years leading a digital, web, or related function.
- Demonstrated experience managing a portfolio of multiple websites and CMS platforms.
- Strong understanding of SEO and emerging AEO/GEO strategies, digital advertising, email marketing, social media, and web analytics.
- Experience developing a vision and roadmap for a complex website ecosystem serving multiple stakeholder groups.
- Experience working with developers and Technology teams on website content, navigation, UX/UI, metadata, analytics, and tag management.