Senior Manager of Digital Experience – Web

Position responsibilities

• Web Strategy & Ecosystem: Lead the strategic vision and day-to-day operations for the firm’s digital properties, transforming the website into a proactive growth platform and lead-generation engine.
• CMS Business Ownership: Serve as the primary business owner for the Content Management System (CMS) and related web technologies, directing the technical roadmap and platform modernization.
• Resource Management: Direct onshore UX/UI designers and offshore development teams to deliver continuous site enhancements, feature releases, and maintenance.
• Platform Health & Quality: Responsible for the overall health, accessibility, and performance of digital platforms, ensuring a high-fidelity user experience and optimal page-load speeds.
• Client Journey Support: Design and optimize web-based client journeys, ensuring the digital experience supports seamless transitions from email, search and social to conversion and contact.
• Digital Metrics & Insights: Lead the analytics strategy for the web, utilizing heatmapping, user-flow analysis, and conversion tracking to report on site health and strategic impact.
• Collaboration: Partner across Marketing and Business Development organization to ensure the website is a high-performance vehicle for the firm’s narrative and a primary validator for the partner-led sales process.
• Transformation Roadmap: Collaborate with Tech, IT, and external agencies on the long-term digital roadmap, prioritizing features that support the firm’s "Always Ready" infrastructure.
• Global Governance & Standards: Manage the governance framework for web updates, ensuring all digital content adheres to brand standards, taxonomy standards, SEO/AEO/GEO best practices, and legal requirements.
• People Leader: Serve as direct supervisor and mentor to direct reports, providing day-to-day supervision, managing staffing coverage, reviewing and processing time logs/time off requests, supporting business professional development and continued educational opportunities, and participating in hiring, performance appraisals, counseling, termination and other employee lifecycle events.

Skills and experience

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications.
• Ability to work extended and/or weekend hours, as required.
• Ability to travel, as required.
• 7+ years of directly applicable experience (e.g., web operations, digital operations, or related field).
• Proven experience with CMS/Web technologies, including and DAM.
• Strong understanding of SEO, AEO and GEO.
• Comfortable and familiar with UX/UI design.

Preferred

• Bachelor’s degree.
• Supervisory experience.

Competencies

• Entrepreneurial by nature.
• Excellent attention to detail.
• Approaches tasks through a lens of quality and consistency.
• Approaches tasks through a digital first lens.
• Exceptional interpersonal and communication skills with ability to facilitate and solve problems.
• Organize, prioritize and coordinate multiple activities often under tight timelines.
• Drive projects to completion and achieve goals.
• Strong judgment.
• Effective teamwork and collaboration skills across teams and departments.
• Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data (if applicable).
• High level of professionalism at all times.
• Demonstrated ability to lead through influence and develop talent.
• Effective presentation skills.
• Proven leadership capabilities, including decisiveness, effective prioritization skills and a results-driven orientation with appropriate sensitivity and concern for people.
• Multimedia, multichannel content strategy and storytelling skills.
• Proven ability to manage, coach and motivate.
• Proven ability to learn the legal industry and apply content strategy, production and distribution in a law firm environment.

Pay and benefits

The expected annual pay range for this position with a full-time schedule is $155,000 - $225,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.

We offer a competitive compensation and excellent benefits package and are committed to fair and equitable employment practices. EOE.

In addition to the base salary, we provide a full range of elective benefits including:

• Medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts,
• Pre-tax commuter benefits,
• Life insurance, AD&D, long-term care coverage,
• Backup care for children and/or adults and other parental support benefits.

We also provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.