Senior Manager Digital Experience

Responsibilities

• Lead strategy and optimization of website funnels and customer journeys
• Monitor user behavior daily using analytics tools to identify improvement opportunities
• Create and implement A/B testing and personalization strategies
• Create repeatable workflows to enhance the web team's efficiency while ensuring quality standards
• Own the digital storytelling strategy on the company.com for cohesive user narratives
• Collaborate with marketing teams to map content to buyer journey stages
• Supervise the web publishing team and provide day-to-day guidance

Qualifications

• Bachelor's degree in Marketing, Digital Strategy, Communications, Business, Information Systems, or related field
• 7+ years in web strategy, digital marketing, website optimization, UX, or digital analytics
• 3+ years of management experience with teams or digital workstreams
• Hands-on experience with Optimizely CMS and web publishing workflows
• Experience with GA4 for analyzing engagement and traffic behavior
• Proficient in Siteimprove or similar site quality monitoring tools
• Experience with Contentsquare for user behavior analytics and journey analysis

Benefits

• Unlimited paid time off
• 401(k) matching
• Comprehensive healthcare package
• HSA matching
• Ongoing learning opportunities
• Support for work-life balance