Senior Manager, Social Publishing

About the role

Weber Shandwick is more than a leading global PR agency – we’re an engagement agency working at the cutting edge of the new media landscape. We’re storytellers and content creators who engage people in the story, built on a deep commitment to client service and our people. We embrace creativity and collaboration to engage stakeholders in new and creative ways that build brands and reputations.

Weber Shandwick is seeking a Senior Manager, Social Publishing to join our team on a major automotive client. This person will be the main point of contact and communication center for clients, internal teams, and agency partners for all content/asset needs — from early ideation through asset strategy, integration across teams and platforms, and asset delivery. The role spans a diverse, fast-paced set of projects from beginning to end, including hands-on project management, direct client interactions, ad hoc social media consultation, building strategic recommendations, monitoring and optimization of strategies, managing junior team members, routing approvals, working within the broader integrated agency team (IAT), and publishing content on social media.

Responsibilities

• Lead client communications with supervision from manager and reliably represent agency to both internal and external stakeholders
• Track status of account activities and take a lead role in proactively sharing updates with clients
• Lead status meetings and maintain consistent touchpoints across the broader IAT and client teams
• Develop social and digital content strategies based on understanding of the client's brand message, voice, objectives, and target audiences
• Provide creative and strategic input on social and digital projects
• Support and brief large and diverse Community Management teams as they relate to strategic objectives
• Work with Analysts to interpret results from analytical and monitoring tools for continuous optimization of the account
• Monitor trends in social networks to adjust strategy, content, and work based on latest platform updates and innovations
• Detect business opportunities and develop the right solutions
• Take the lead when needed in front of clients and provide a valuable strategic point of view
• Provide thought leadership on social media vision and best practices for marketing of today and tomorrow, powered by AI, fueled by cultural context, trends, and conversations, thinking dynamically at the intersection of social listening and content creation
• Willingness to jump in on community management, content publishing, brainstorms, trend reports, client meetings, and other related social media activities

Requirements

• BA or BS in communications or related field
• 4–6 years of related social media experience
• Passion and enthusiasm for the role — opportunity to make real impact on one of the world's largest automotive companies
• High-level proficiency in social media platforms and inherent curiosity about emerging platforms
• Willingness to experiment with cutting-edge platforms and techniques and explain the strategic "why" to clients
• Proven ability to work within highly collaborative, multidisciplinary teams — running a team, controlling timelines, routing approvals, anticipating issues, and solving complex problems
• Ability to communicate with client contacts across multiple levels, both at reporting and strategic counsel levels
• Critical thinking about account work, asking questions as needed, and effective problem solving
• Deep working knowledge of the social and digital ecosystem
• Strong hands-on, execution-oriented approach to organizing projects and operating multi-faceted programs
• Understanding of paid media environment and its application to holistic social media strategy
• Proven ability to meet deadlines, juggle multiple projects, and work independently in a fast-paced office environment
• Experience working with analytics teams to measure campaign ROI and generate insights that inform future recommendations
• Strong time management skills and attention to detail
• Interest in growing knowledge of the automotive industry, its new challenges and developments, and consumer resonance
• Excellent written and verbal communication skills for effective communication with clients and internal teams across multiple levels
• Experience with luxury automotive a plus
• Results-oriented team player

Pay

$80,000 – $95,000

Schedule

Per Omnicom policy, employees work in the office a minimum of three days per week unless additional in-office days are directed by their agency or manager.