Senior Social Media Manager, Publishing & Programming

Responsibilities

• Own and manage social publishing calendars across Frida Baby, Frida Mom, Frida Fertility, Frida Kids, and future brand extensions
• Translate business priorities, launches, campaigns, retail moments, partnerships, cultural moments, and audience insights into social programming plans
• Develop monthly, quarterly, and campaign-level programming plans
• Build and maintain recurring content franchises, series, and editorial formats
• Ensure content is distributed strategically across channels based on platform-specific behaviors
• Manage publishing cadence and channel health across all owned social platforms
• Ensure Frida never goes dark or operates without a clear 30-day content plan
• Content Strategy Execution
• Partner with the Senior Director of Content & Social Strategy to execute channel strategies
• Translate social strategy into weekly and monthly publishing plans
• Create content calendars around category moments, product stories, launch priorities, creator content, community insights, and performance learnings
• Help identify new content opportunities based on audience behavior, platform trends, cultural signals, and business priorities
• Coordinate launch and campaign execution so every product gets its own story, world, and content mix
• Help create repeatable systems for serialized formats, recurring franchises, and always-on social storytelling
• Creator, UGC & Asset Flow
• Partner with the social, influencer, creator, PR, and brand teams to organize creator, influencer, UGC, internal content, and campaign assets into one unified calendar
• Rout assets between creative, copy, design, video, creator, influencer, and brand teams
• Ensure every content input has a clear role in the broader publishing system
• Performance & Optimization
• Own Dash Social publishing, tagging, reporting, and performance recaps
• Analyze engagement, retention, saves, shares, watch time, audience growth, and channel health
• Continuously optimize publishing strategies based on platform signals and audience behavior
• Provide weekly and monthly reporting with clear recommendations
• Identify content gaps, operational blockers, and opportunities to move faster
• Content Hygiene & Systems
• Help build content hygiene systems, including tagging, archiving, playlisting, highlights, and digital footprint cleanup
• Support social listening workflows and ensure audience insights are fed back into programming
• Create scalable workflows that allow the team to operate with speed, consistency, and clarity
• Cross-Functional Collaboration
• Partner with Brand Marketing, Creative, Influencer, PR, Paid Media, Analytics, E-Comm, and Product Marketing teams
• Ensure social content supports broader business, launch, retail, campaign, and marketing objectives
• Act as a key stakeholder in social planning discussions
• Help Frida operate with the rigor of a modern digital publisher rather than a traditional brand social team

Qualifications

• 4–7+ years in social media, editorial content, content operations, audience development, editorial programming, or social production
• Strong experience managing publishing calendars and social workflows across multiple platforms
• Experience analyzing performance data and translating insights into action
• Experience with Dash Social, Sprout, Asana or similar tools
• Experience working with creator, influencer, or UGC content is strongly preferred
• Bonus if they have experience in sports, entertainment, beauty, parenting, lifestyle, CPG, wellness, or creator-led brands
• Ability to work in a fast-paced environment in which requirements & priorities constantly change
• Excellent written and verbal communication
• Consumer obsessed and possess strong consumer understanding
• Excellent communicator with strong written, verbal, and presentation skills
• Able to manage multiple projects at once and strong organizational skills
• Proactive; can operate autonomously, but also collaborate as part of a team