Senior Manager, Revenue Generation Marketing

About the role

As Senior Manager, Revenue Generation Marketing, you will lead PDI’s revenue and demand generation programs — directly owning paid media, ABM, lead management, and the demand/revenue engine — developing and executing strategies that convert top-of-funnel interest into qualified pipeline and revenue growth. You are accountable for full-funnel performance and pipeline and revenue outcomes overall, ensuring programs ladder effectively into demand. You will be responsible for evolving and optimizing the revenue generation engine, bringing a data-driven approach to audience targeting, campaign strategy, lead management, measurement, and conversion. Leading a team of marketing professionals, you will work cross-functionally to connect marketing programs to commercial priorities, continuously improve performance, and build scalable practices that strengthen marketing’s contribution to pipeline and revenue

Responsibilities

• Develop and execute integrated revenue and demand generation strategies that drive awareness, engagement, qualified pipeline, and revenue growth
• Own paid media strategy and investment such as search, paid social, display, and retargeting, as the primary top-of-funnel acquisition lever within the revenue generation budget
• Assess and evolve existing revenue generation programs, processes, and capabilities to build a more scalable, measurable, and effective demand engine
• Lead the planning and execution of integrated campaigns across channels, audiences, markets, and stages of the buyer journey
• Translate business and growth priorities into targeted marketing programs designed to create and accelerate pipeline
• Establish audience segmentation, targeting, nurture, and engagement strategies that improve conversion throughout the marketing and sales funnel
• Stand up a new account-based marketing (ABM) program for PDI from the ground up, defining account selection and tiering, personalized multi-channel plays, and sales alignment, as a core pillar of the revenue generation strategy
• Partner cross-functionally to align revenue generation priorities, campaign strategies, lead management practices, and pipeline goals
• Collaborate with Business Intelligence team members on measurement and reporting for revenue generation programs, using performance data and insights to evaluate effectiveness, optimize investment, and improve results
• Establish and monitor key performance indicators across the funnel, including engagement, lead generation, conversion, pipeline contribution, and marketing-influenced revenue
• Identify opportunities to improve lead management, scoring, routing, nurturing, and conversion in partnership with key stakeholders
• Drive experimentation and continuous optimization across campaigns, channels, messaging, audiences, and programs to improve marketing effectiveness
• Build and champion AI-forward processes within the revenue generation function, piloting and scaling AI-driven workflows across targeting, personalization, campaign execution, and reporting to increase team productivity and performance
• Evaluate the effectiveness of the revenue generation technology stack and identify opportunities to improve capabilities, integration, and scalability
• Manage revenue generation budgets and investments, making data-informed recommendations to maximize return and support business priorities
• Lead, coach, and develop a team of marketing professionals, establishing clear priorities, accountability, and performance expectations
• Build repeatable processes, playbooks, and best practices that strengthen revenue generation capabilities and enable the team to scale

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
• 8+ years of progressive B2B marketing experience, with significant experience in demand generation, revenue marketing, growth marketing, or related disciplines
• 2+ years of experience leading and developing marketing professionals
• Demonstrated experience transforming or significantly evolving a revenue or demand generation function, including improving processes, programs, measurement, and business impact
• Proven success developing and executing integrated demand generation