Senior Revenue Marketing Manager, Customer

About the role

Avalara is looking for a Senior Revenue Marketing Manager to own the post-sale marketing motion across Mid-Market, SMB, and Emerging customer segments (businesses up to $500M in annual revenue). This is a brand-new opportunity to build the post-sale customer marketing motion from the ground up, translating product usage data, account health, and whitespace signals into a disciplined strategy to drive cross-sell and upsell revenue across a high-volume customer base. This role is US-based and remote, reporting to the Senior Director, Revenue Marketing.

Responsibilities

• Build the customer marketing strategy and campaign architecture for MM/SMB/EMG from scratch, defining how the team identifies whitespace, prioritizes expansion opportunity, and sequences plays across a high-volume customer base.
• Identify customer inflection points where cross-sell and upsell opportunity is highest, such as ERP upgrades, new regulatory mandates, product adoption gaps, rapid business growth, and contract milestones, then translate those signals into prioritized action plans and targeted campaigns.
• Analyze existing customer touchpoints across the lifecycle (emails, in-product moments, events, partner interactions) to identify underutilized engagement opportunities and turn them into actionable cross-sell and upsell plays.
• Partner with Product Marketing to ensure campaign messaging connects Avalara product capabilities to customer outcomes, leveraging partner channels as an additional avenue to reach and influence accounts.
• Operate independently in meetings with Sales, Customer Success, and Marketing Operations, representing the marketing perspective, connecting whitespace insights to concrete action items, and managing execution through delivery and measurement.
• Use tools like Marketo, Salesforce, 6sense, and Power BI to plan, launch, and optimize programs, tracking pipeline contribution and bookings performance with a clear ROI mindset.

Requirements

• 5+ years of B2B marketing experience in SaaS or technology, with an emphasis on demand generation or customer marketing for mid-market and SMB audiences.
• Experience owning pipeline and bookings outcomes—not just campaign delivery—including building programs from scratch where the playbook doesn’t yet exist.
• Hands-on experience running high-volume, programmatic campaigns across a large customer base using tools such as Marketo, Salesforce, 6sense, and Power BI.
• Familiarity with the mid-market technology landscape, including common ERP and accounting platforms, and an understanding of how those environments shape customer buying behavior and compliance needs.
• Experience using AI tools to accelerate content creation, personalize campaigns, and optimize performance at scale.
• Embrace AI as an essential capability, applying it daily to business challenges, improving efficiency, contributing solutions, and driving results for your team, the company, and customers.

Pay

The base pay range varies by location:

• Colorado: $136,400 - $225,000 (annually)
• Washington: $136,400 - $248,600 (annually)
• California: $136,400 - $272,500 (annually)
• New York City: $150,800 - $272,500 (annually)

The successful candidate’s actual salary may vary based on geographic location, experience, qualifications, and market considerations. This role is also eligible for an annual bonus based on individual and company performance.

Benefits

• Total Rewards package including competitive compensation, paid time off, and paid parental leave.
• Eligibility for bonuses (varies by role and plan).
• Health & Wellness benefits, including private medical, life, and disability insurance (varies by location).
• Inclusive culture with 8 employee-run resource groups, each sponsored by senior leadership.

About Avalara

Avalara is defining the relationship between tax and technology, processing over 54 billion customer API calls and 6.6 million tax returns annually. As a billion-dollar business, we’re on a mission to be part of every transaction in the world. Our culture is bright, innovative, and disruptive—embodied by our signature orange, symbolizing our quirky spirit and optimistic mindset.