Senior Manager, Revenue Marketing
for section headings (e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We should map content to those headings where appropriate. The instruction: Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use - for any list of duties/requirements/benefits, and
for prose. Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. Output ONLY the HTML fragment — no /, no markdown code fences.
Thus we need to decide which sections to include based on content.
We have:
- About the role: maybe "Position Summary" can be About the role.
- Responsibilities: "What You'll Be Doing" is responsibilities.
- Requirements / Qualifications: "What You'll Bring" includes qualifications, experience, skills.
- Skills: maybe part of What You'll Bring.
- Benefits: "What We Offer" includes benefits, flexible hybrid working environment, wellness, ERGs.
- Pay: Not mentioned specifically; no salary. So we should NOT create Pay section.
- Schedule: The posting mentions hybrid model (3 days per week in office) and openness to fully remote candidates. That's schedule info. Should we create a Schedule section? The instruction says only create Schedule section if posting actually states them. It does state hybrid model and remote openness. So we could include Schedule section. However they said prefer a few substantive sections over many thin ones. Could embed schedule info in Benefits or About the role? But schedule is separate. Might be okay to have Schedule section.
But we must not create Pay section because no pay info.
We need to use
for each section heading.
We need to use - for any list of duties/requirements/benefits.
Thus:
- About the role (
About the role
) with prose from Position Summary.
- Responsibilities (Responsibilities
) with list from What You'll Be Doing.
- Requirements / Qualifications (Requirements
) maybe combine qualifications and skills. Could have Qualifications
and Skills
but they said prefer few sections. Could combine into Requirements.
- Benefits (Benefits
) with list from What We Offer.
- Schedule (Schedule
) with prose about hybrid model.
We need to ensure we don't include filler like "commensurate with experience". Not present.
We must remove boilerplate like EEO, privacy notice, interview process details? Actually interview process is substantive? It's part of posting but maybe considered application instructions? The instruction: Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. Interview process could be considered application instructions? It's about the interview steps. Might be considered application instructions, but it's also part of the posting. The instruction says remove application instructions. So we should drop the Interview Process section. Also "Thriving at Trulioo" is more marketing fluff but maybe substantive? Could be considered boilerplate? It's about culture. Might keep as part of About the role? But we already have About the role from Position Summary. Could incorporate some of that thriving text into About the role? However we must preserve ALL substantive information; do not invent or summarize away detail. If we drop Thriving at Trulioo, we lose some substantive info about culture. But maybe it's considered boilerplate? It's not legal/EEO, it's about culture. Might be considered substantive. However we already have About the role; we could extend it with that content. But we need to preserve all substantive info; we can't drop it unless it's considered boilerplate. The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. Thriving at Trulioo is not those. So we should keep it. Could be a separate section like "About Trulioo" or "Culture". But headings limited to given examples; we could use About the role for role summary, and maybe add a section "About the company" but not in list. However instruction says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It says e.g., meaning those are examples, not exclusive. So we can use other headings if needed, but better to stick to those. Could use About the role to include both position summary and company culture? Might be okay.
But we need to preserve all substantive info: Position Summary, What You'll Be Doing, What You'll Bring, What We Offer (benefits, hybrid, wellness, ERGs), Schedule (hybrid model), Thriving at Trulioo (culture). Also maybe the opening paragraph about Trulioo mission etc. That's also substantive. Should we include that? It's at top: "Are you ready to embark on a career that truly affects people around the world? Trulioo invites you to be a catalyst for change..." That's about company mission. Could be part of About the role or a separate section like "About Trulioo". Might be okay to include in About the role.
Thus About the role section will contain: opening mission paragraph, Position Summary, Thriving at Trulioo (culture). That preserves all.
Responsibilities: list from What You'll Be Doing.
Requirements: combine What You'll Bring (including education, experience, skills, nice-to-have). Could split into Requirements and Skills but we can combine.
Benefits: list from What We Offer (Comprehensive Benefits, Flexible Hybrid Working Environment, Wellness, Employee Resource Groups). Could also include the hybrid schedule info but we already have Schedule.
Schedule: mention hybrid model (3 days per week in office) and openness to fully remote candidates based in US or Canada.
We must not include Pay.
We must not include Interview Process.
We must not include Privacy Notice etc.
We must not include duplicated lines.
Now format.
We need to use - for any list of duties/requirements/benefits. So for Responsibilities, Requirements, Benefits we need lists.
For About the role and Schedule we can use
paragraphs.
Let's extract content.
Opening mission paragraph:
"Are you ready to embark on a career that truly affects people around the world? Trulioo invites you to be a catalyst for change in the dynamic realm of digital identity verification. As the global front-runner in our industry, we are redefining how businesses grow, innovate and comply online. Picture yourself at the forefront of innovation, contributing to our award-winning platform that enables organizations worldwide to quickly onboard customers, optimize costs and combat fraud. Fueled by Silicon Valley support, Trulioo stands as the trusted platform that can verify more than 5 billion people and 700 million business entities spanning 195 countries. But Trulioo is more than a tech company. We are a united force of dedicated experts committed to establishing trust online - and we’re proud to be recognized as a BC Top Employer for the second consecutive year, reflecting our commitment to an inclusive, collaborative, and people-first workplace. Headquartered in Vancouver and with strategic hubs in San Diego and Dublin, we foster a culture of collaboration and open communication. Our offices support a hybrid model and staff typically work three days per week at a hub location. Join us where excitement meets innovation and contribute to a world where trust and technology unite."
That's a lot; we can keep as prose.
Position Summary:
"Reporting to the Head of Marketing, the Senior Manager, Revenue Marketing is responsible for building and running the demand generation and account-based marketing motion that acquires net-new mid-market and enterprise accounts, alongside the lifecycle marketing strategy that grows and retains the accounts we already have. You'll operate one funnel with one shared set of top-of-funnel targets, inherit our existing events team on day one, and hire the rest of the function underneath you. SDRs sit within the sales organization, so you'll build a tight, day-to-day working relationship with that team rather than direct it. This role carries the highest level of accountability against marketing's pipeline and revenue goals. This role is expected to leverage AI and emerging technologies to improve productivity, enhance decision-making, and continuously optimize how work is performed. This will be a full-time, permanent position based in Vancouver on a hybrid model (3 days per week in the office), with openness to fully remote candidates based in the United States or Canada for the right fit."
Thriving at Trulioo:
"At Trulioo, you’re not just an employee. You’re a valued member of our Trulicrew on a journey of professional and personal growth with a world-class organization. With Trulioo, you have the power to revolutionize the intersection of technology, digital trust and online identity to open the global economy to everyone. Together, we can shape the digital future. We’re on the lookout for exceptional people to empower with trust, autonomy and the freedom to cultivate their potential. Your curiosity, meticulous attention to detail and passion to contribute are highly valued. If that resonates with you, apply today to become a part of our team. Join us in shaping a future where your career isn’t just a journey but also a boundless exploration into the possibilities of technology and digital identity verification. Get an inside look at life at Trulioo by following us on LinkedIn, or learn more about us at www.trulioo.com If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that minorities and underrepresented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply. Trulioo welcomes applications from people with disabilities. Support is available upon request for candidates taking part in all aspects of the selection process. Finally, we know from time-to-time emergencies happen and you may need to reschedule an interview - we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility."
Note: Some of that is application encouragement; but it's still substantive. We'll keep.
Now Responsibilities list:
From "What You'll Be Doing":
- Own demand generation and ABM strategy for net-new mid-market and enterprise acquisition, from channel selection through campaign execution.
- Build and run lifecycle marketing that grows and retains existing accounts, partnering closely with customer success and sales on expansion.
- Own funnel targets and funnel hygiene end to end, and build the day-to-day operating relationship with SDR leadership in the sales org, driving lead scoring, handoff, and account targeting.
- Lead the events team and connect event programs directly to pipeline outcomes rather than running them apart from it.
- Hire and structure the growth marketing team, designing the function rather than inheriting one already built.
- Leverage AI and emerging technologies to improve productivity, streamline workflows, and identify opportunities for
- for any list of duties/requirements/benefits, and
for prose. Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short
or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. Output ONLY the HTML fragment — no /, no markdown code fences. Thus we need to decide which sections to include based on content. We have: - About the role: maybe "Position Summary" can be About the role. - Responsibilities: "What You'll Be Doing" is responsibilities. - Requirements / Qualifications: "What You'll Bring" includes qualifications, experience, skills. - Skills: maybe part of What You'll Bring. - Benefits: "What We Offer" includes benefits, flexible hybrid working environment, wellness, ERGs. - Pay: Not mentioned specifically; no salary. So we should NOT create Pay section. - Schedule: The posting mentions hybrid model (3 days per week in office) and openness to fully remote candidates. That's schedule info. Should we create a Schedule section? The instruction says only create Schedule section if posting actually states them. It does state hybrid model and remote openness. So we could include Schedule section. However they said prefer a few substantive sections over many thin ones. Could embed schedule info in Benefits or About the role? But schedule is separate. Might be okay to have Schedule section. But we must not create Pay section because no pay info. We need to use
for each section heading. We need to use
- for any list of duties/requirements/benefits.
Thus:
- About the role (
About the role
) with prose from Position Summary. - Responsibilities (Responsibilities
) with list from What You'll Be Doing. - Requirements / Qualifications (Requirements
) maybe combine qualifications and skills. Could haveQualifications
andSkills
but they said prefer few sections. Could combine into Requirements. - Benefits (Benefits
) with list from What We Offer. - Schedule (Schedule
) with prose about hybrid model. We need to ensure we don't include filler like "commensurate with experience". Not present. We must remove boilerplate like EEO, privacy notice, interview process details? Actually interview process is substantive? It's part of posting but maybe considered application instructions? The instruction: Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. Interview process could be considered application instructions? It's about the interview steps. Might be considered application instructions, but it's also part of the posting. The instruction says remove application instructions. So we should drop the Interview Process section. Also "Thriving at Trulioo" is more marketing fluff but maybe substantive? Could be considered boilerplate? It's about culture. Might keep as part of About the role? But we already have About the role from Position Summary. Could incorporate some of that thriving text into About the role? However we must preserve ALL substantive information; do not invent or summarize away detail. If we drop Thriving at Trulioo, we lose some substantive info about culture. But maybe it's considered boilerplate? It's not legal/EEO, it's about culture. Might be considered substantive. However we already have About the role; we could extend it with that content. But we need to preserve all substantive info; we can't drop it unless it's considered boilerplate. The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. Thriving at Trulioo is not those. So we should keep it. Could be a separate section like "About Trulioo" or "Culture". But headings limited to given examples; we could use About the role for role summary, and maybe add a section "About the company" but not in list. However instruction says usefor section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It says e.g., meaning those are examples, not exclusive. So we can use other headings if needed, but better to stick to those. Could use About the role to include both position summary and company culture? Might be okay. But we need to preserve all substantive info: Position Summary, What You'll Be Doing, What You'll Bring, What We Offer (benefits, hybrid, wellness, ERGs), Schedule (hybrid model), Thriving at Trulioo (culture). Also maybe the opening paragraph about Trulioo mission etc. That's also substantive. Should we include that? It's at top: "Are you ready to embark on a career that truly affects people around the world? Trulioo invites you to be a catalyst for change..." That's about company mission. Could be part of About the role or a separate section like "About Trulioo". Might be okay to include in About the role. Thus About the role section will contain: opening mission paragraph, Position Summary, Thriving at Trulioo (culture). That preserves all. Responsibilities: list from What You'll Be Doing. Requirements: combine What You'll Bring (including education, experience, skills, nice-to-have). Could split into Requirements and Skills but we can combine. Benefits: list from What We Offer (Comprehensive Benefits, Flexible Hybrid Working Environment, Wellness, Employee Resource Groups). Could also include the hybrid schedule info but we already have Schedule. Schedule: mention hybrid model (3 days per week in office) and openness to fully remote candidates based in US or Canada. We must not include Pay. We must not include Interview Process. We must not include Privacy Notice etc. We must not include duplicated lines. Now format. We need to use
- for any list of duties/requirements/benefits. So for Responsibilities, Requirements, Benefits we need lists.
For About the role and Schedule we can use
paragraphs. Let's extract content. Opening mission paragraph: "Are you ready to embark on a career that truly affects people around the world? Trulioo invites you to be a catalyst for change in the dynamic realm of digital identity verification. As the global front-runner in our industry, we are redefining how businesses grow, innovate and comply online. Picture yourself at the forefront of innovation, contributing to our award-winning platform that enables organizations worldwide to quickly onboard customers, optimize costs and combat fraud. Fueled by Silicon Valley support, Trulioo stands as the trusted platform that can verify more than 5 billion people and 700 million business entities spanning 195 countries. But Trulioo is more than a tech company. We are a united force of dedicated experts committed to establishing trust online - and we’re proud to be recognized as a BC Top Employer for the second consecutive year, reflecting our commitment to an inclusive, collaborative, and people-first workplace. Headquartered in Vancouver and with strategic hubs in San Diego and Dublin, we foster a culture of collaboration and open communication. Our offices support a hybrid model and staff typically work three days per week at a hub location. Join us where excitement meets innovation and contribute to a world where trust and technology unite." That's a lot; we can keep as prose. Position Summary: "Reporting to the Head of Marketing, the Senior Manager, Revenue Marketing is responsible for building and running the demand generation and account-based marketing motion that acquires net-new mid-market and enterprise accounts, alongside the lifecycle marketing strategy that grows and retains the accounts we already have. You'll operate one funnel with one shared set of top-of-funnel targets, inherit our existing events team on day one, and hire the rest of the function underneath you. SDRs sit within the sales organization, so you'll build a tight, day-to-day working relationship with that team rather than direct it. This role carries the highest level of accountability against marketing's pipeline and revenue goals. This role is expected to leverage AI and emerging technologies to improve productivity, enhance decision-making, and continuously optimize how work is performed. This will be a full-time, permanent position based in Vancouver on a hybrid model (3 days per week in the office), with openness to fully remote candidates based in the United States or Canada for the right fit." Thriving at Trulioo: "At Trulioo, you’re not just an employee. You’re a valued member of our Trulicrew on a journey of professional and personal growth with a world-class organization. With Trulioo, you have the power to revolutionize the intersection of technology, digital trust and online identity to open the global economy to everyone. Together, we can shape the digital future. We’re on the lookout for exceptional people to empower with trust, autonomy and the freedom to cultivate their potential. Your curiosity, meticulous attention to detail and passion to contribute are highly valued. If that resonates with you, apply today to become a part of our team. Join us in shaping a future where your career isn’t just a journey but also a boundless exploration into the possibilities of technology and digital identity verification. Get an inside look at life at Trulioo by following us on LinkedIn, or learn more about us at www.trulioo.com If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that minorities and underrepresented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply. Trulioo welcomes applications from people with disabilities. Support is available upon request for candidates taking part in all aspects of the selection process. Finally, we know from time-to-time emergencies happen and you may need to reschedule an interview - we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility." Note: Some of that is application encouragement; but it's still substantive. We'll keep. Now Responsibilities list: From "What You'll Be Doing": - Own demand generation and ABM strategy for net-new mid-market and enterprise acquisition, from channel selection through campaign execution. - Build and run lifecycle marketing that grows and retains existing accounts, partnering closely with customer success and sales on expansion. - Own funnel targets and funnel hygiene end to end, and build the day-to-day operating relationship with SDR leadership in the sales org, driving lead scoring, handoff, and account targeting. - Lead the events team and connect event programs directly to pipeline outcomes rather than running them apart from it. - Hire and structure the growth marketing team, designing the function rather than inheriting one already built. - Leverage AI and emerging technologies to improve productivity, streamline workflows, and identify opportunities for
- for any list of duties/requirements/benefits. So for Responsibilities, Requirements, Benefits we need lists.
For About the role and Schedule we can use
- for any list of duties/requirements/benefits.
Thus:
- About the role (