Senior Manager, Performance Media

Responsibilities

• Spearhead the development and execution of a comprehensive B2C marketplace media strategy
• Collaborate with Integrated Marketing, Creative, Data, and other teams to ensure effective media strategy implementation
• Own the product and storefront feed strategy to optimize creative ads across various platforms
• Create and manage detailed budgeting and forecasting for media investments
• Establish a testing roadmap for optimizing campaign elements and audience targeting
• Leverage data and analytics to inform media decisions and optimize strategies

Qualifications

• 10+ years of professional experience in marketing media, with a background in strategy and execution
• Strong leadership skills with a track record of managing cross-functional teams
• Expertise in media planning and execution across various ad platforms like Google, Meta, and TikTok
• Proficient in data analysis using tools like Marketing Mix Models (MMM) and attribution modeling
• Experience with A/B testing and reporting on media tactics and creative performance
• Ability to identify media trends and recommend strategic adjustments
• Excellent communication skills for stakeholder management and performance reporting

Benefits

• Full remote work model with intentional in-person events encouraged
• Generous medical and dental benefits for eligible employees
• Comprehensive retirement plan options available
• Generous leave policies to support work-life balance