senior manager, media

About the role

This job contributes to Starbucks success by connecting consumers to Starbucks through out-of-store (OOS) advertising efforts. The role drives both short-term and long-term business outcomes—specifically transaction growth, loyalty program growth, and brand preference—by leveraging expertise in advertising communication theory, media strategy, consumer behavior, ad products, targeting methods, and purchase models. You will create, craft, and execute advertising campaigns in partnership with subject-matter experts, agencies, vendors, and cross-functional stakeholders. The role supports a variety of campaigns, primarily aligning with Brand, Loyalty, and Seasonal advertising efforts.

Responsibilities

• Develop and drive consumer advertising campaigns, co-authoring media plans in support of Starbucks business objectives in collaboration with marketing colleagues, subject-matter managers, and agency leads.
• Drive Starbucks learnings and steward multimillion-dollar ad investments by applying analytical and measurement skills to review campaign performance, conduct analysis, and present data to improve business impact.
• Manage agency team resources and cross-functional workflows, providing critical oversight and feedback to agency teams and engaging with media vendors to identify new ad opportunities and innovation needs.
• Inspire innovation by using advertising to create and learn from new customer communication investments, custom programs, targeting approaches, and digital experiences.

Requirements

• 5+ years of prior media experience (agency, publisher, or client).
• Prior experience managing agencies and working with remote teams (5+ years).
• Project leadership in a cross-functional environment (5+ years).
• Deep understanding of media mathematical principles, data strategy, and communication concepts (Reach, Frequency, Recency, Ad Decay, and Stacking Effect).
• 5+ years of experience in budget management, invoicing, forecasting, and stewardship.
• MBA strongly preferred.

Benefits

• Medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits.
• Short-term and long-term disability, paid parental leave, and family expansion reimbursement.
• Paid vacation from date of hire (accrual varies by state), sick time (1 hour for every 25 hours worked), eight paid holidays, and two personal days per year.
• 401(k) retirement plan with employer match, discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools.
• 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program (Starbucks College Achievement Plan), student loan management resources, and access to other educational opportunities.
• Backup care and DACA reimbursement.

This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional details, visit starbucksbenefits.com.

Pay

The actual base pay offered will be based on job-related knowledge, skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role.

Schedule

This role is onsite four days a week.