Senior Media Manager
This is a fully remote role supporting EST hours.
About the role
We are looking for a Media Manager to support the planning, execution, and optimization of paid media campaigns across digital and traditional channels working in live buying platforms. You will work with our teams and media partners to ensure campaigns are performance-driven, budget-compliant, and aligned with client goals.
Responsibilities
- Manage multi-channel paid media campaigns with a focus on pharma and healthcare audiences.
- Collaborate with strategy, analytics, and creative teams to build integrated, patient-centric campaigns.
- Optimize media performance using data-driven insights to meet regulatory-compliant KPIs.
- Stay ahead of digital trends and platform updates to ensure the best media execution.
- Manage vendor relationships, negotiate rates, and oversee media budgets and flowcharts.
- Translate complex healthcare messaging into precise targeting strategies for HCP and DTC campaigns.
- This is a client-facing role; you will work collaboratively with clients to meet goals.
Requirements
- 3+ years of media planning/buying experience.
- Experience with digital media platforms (Google Ads, Meta, programmatic, endemic publishers).
- Comfortable working in a regulated environment.
- A collaborative spirit and proactive mindset.
- Ability to work remotely supporting East Coast hours.
About Inizio Evoke
Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company-paid benefits.
Benefits
- Medical and dental coverage
- 401(k)
- Tuition reimbursement
- Flexible time off
- Personal support and tailored learning and development opportunities
Pay
The base salary range for this position is $67,000—$85,000 USD. This range may differ based on your experience and skill set, geographic location, and cost of living considerations.
Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.