Senior Manager, Performance Media

The Knot Worldwide · New York, NY · Yesterday

HybridAnalyst$109k/yrFull-time

About the role

The Knot WorldWide is seeking a strategic, data-driven, and collaborative Senior Manager of Performance Media to lead, liaise cross-functionally, and execute on all paid media strategy and execution efforts for our Wedding Marketplaces.

Responsibilities

Spearhead the development and execution of our Marketplace media strategy across both brands (The Knot and WeddingWire) to drive leads and conversions at a continuously improving return on ad spend (ROAS).
Oversee paid acquisition efforts across a diverse channel mix, including but not limited to Paid Social, Paid Search, Native, Programmatic/Display, and more.
Act as a key partner to the Integrated Marketing, Creative, CRM, Data, PMM and MarTech teams. You'll embed deeply within these groups, ensuring seamless collaboration and leveraging insights to refine media strategies.
Own the product/storefront feed strategy that fuels dynamic product ads, carousel formats, and Advantage+/Performance Max campaigns across Meta, Google, TikTok, and Pinterest. Partner with Engineering and MarTech on feed structure, catalog hygiene, and attribute optimization to unlock personalized creative at scale across thousands of vendor storefronts.
Partner with creative performance lead, external teams, social/influencer, and creative teams to build paid media creative strategies, curate insights, and connect creative execution to business growth.
Develop, own, and present detailed forecast builds and spend models for various full-funnel media investment scenarios to business stakeholders.
Plan and oversee a rigorous testing roadmap for campaign elements, including channel mix, creative, audience targeting, bidding strategies, and landing page optimization.
Partner with our Data and MarTech teams to leverage Marketing Mix Models (MMMs) and other attribution models to inform and optimize media decisions. Provide input on a marketing intelligence roadmap that includes MarTech and Data Science enhancements, as well as partner with Engineering and Tracking Architecture teams on platform conversion tracking and integrations.
Regularly report on key metrics and campaign results to executive leadership and stakeholders, articulating performance and providing recommendations for future investment.

Requirements

10+ years of professional experience in marketing media, with a strong background in strategy, execution, operations, cross-functional workstreams, forecasting and exceeding goals. Agency experience is a plus, particularly in digital strategy, buying, and operations.

A Natural Leader and Collaborator: You have a proven track record of steering cross-functional workstreams, and can create a supportive environment that encourages growth, performance and excellence.

Expert Media Planner: You have hands-on planning, executing, and optimizing successful media programs across a variety of ad platforms including but not limited to Google, Microsoft, TikTok, Meta, Pinterest, YouTube, Programmatic, Reddit

Data-Driven Strategist: You have extensive experience leveraging data from internal and external tools (MMM, attribution modeling, lift studies) to inform and optimize media strategy.

A/B Testing Pro: You have experience planning, implementing, and reporting on A/B tests across media tactics, creative assets, and audience/customer segmentation.

Trend Spotter: You possess a keen ability to identify shifts in the media landscape and peer-set insights, recommending strategic adjustments to stay ahead of the curve.

Exceptional Communicator: You can clearly and concisely articulate performance reports and test results to all stakeholders, effectively educating and obtaining buy-in for future funding and optimization opportunities.

Independent Operator: You thrive working independently while effectively managing stakeholder communications to keep complex projects smoothly on track.

Qualifications

You have a bachelor's degree in marketing, business, communications, or a related field.

You have a proven track record of success in a similar role, preferably in a fast-paced, data-driven environment.

You have excellent communication and interpersonal skills, with the ability to work collaboratively with cross-functional teams.

You have a strong understanding of digital marketing channels and platforms, including but not limited to Google Ads, Facebook Ads, LinkedIn Ads, and Display Advertising.

You have experience in developing and executing media plans, including setting budgets, creating media calendars, and managing media campaigns.

You have experience in using analytics tools such as Google Analytics, Adobe Analytics, and/or third-party attribution models to measure and optimize media performance.

You have experience in A/B testing and experimentation to optimize media campaigns.

You have experience in managing multiple projects and priorities simultaneously, with the ability to prioritize tasks and meet deadlines.

You have experience in working with vendors and agencies to develop and execute media plans.

You have experience in managing media budgets and forecasting media spend.

You have experience in working with data and analytics teams to optimize media campaigns.