Senior Manager, Paid Social, DTC

Job Summary

As a Senior Manager on the Paid Social team, you will be responsible for owning advanced paid social strategy and performance across medium to large client accounts, guiding cross-functional collaboration, and supporting the development of team members and internal best practices.

Key Responsibilities

• Lead paid social strategy, execution, and optimization across a portfolio of medium to large client accounts, ensuring strong performance against business goals.
• Own client-facing communication for key accounts, including strategic recommendations, performance storytelling, testing plans, and proactive problem-solving.
• Translate high-level growth goals into actionable paid social plans across channels such as Meta, Instagram, TikTok, Pinterest, Snapchat, and other relevant platforms.
• Drive advanced media buying decisions, including campaign structure, audience strategy, measurement approach, testing priorities, and budget allocation.
• Partner cross-functionally with creative, analytics, strategy, and account teams to ensure paid social efforts align with broader business objectives.
• Mentor and support Managers, Senior Analysts, and Analysts by providing guidance on execution, performance analysis, and strategic thinking.
• Help improve team operations by identifying opportunities to strengthen workflows, reporting standards, QA practices, and client delivery processes.
• Support onboarding of new clients by shaping initial channel strategies, account audits, and transition plans.
• Contribute to department-level initiatives, including playbooks, best practices, training, and process documentation.
• Stay current on platform changes, market trends, and emerging opportunities to strengthen client performance and team knowledge.

Skills & Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field preferred.
• 4–6+ years of professional experience in paid social, digital marketing, or performance marketing, ideally within an agency environment.
• 2+ years of professional experience managing and scaling paid social campaigns for DTC and/or e-commerce brands.
• Proven ability to independently manage larger or more complex client relationships with limited oversight.
• Demonstrated experience mentoring junior team members and helping raise the quality of work across a team.
• Deep knowledge of platform strategy, campaign setup, testing frameworks, reporting, and performance optimization.
• Strong analytical skills, including the ability to interpret performance data, identify opportunities, and make data-informed recommendations.
• Excellent verbal and written communication skills, with the ability to clearly present insights and recommendations to both clients and internal stakeholders.
• Strong understanding of how creative strategy impacts paid social performance, with the ability to advise on testing directions and iteration opportunities.
• Highly collaborative, proactive, and solutions-oriented, with strong attention to detail and follow-through.
• Prior people management experience is a plus, but not required.

Benefits

• Competitive salary and 401(k) matching.
• Comprehensive health, dental, and vision insurance.
• Flexible work hours and remote work options.
• Professional development and training opportunities.
• Inclusive and supportive work environment that values creativity and innovation.