Senior Manager, Paid Social

Core Responsibilities

• Own enterprise paid social strategy across brand and performance objectives supporting the portfolio of T-Mobile brands and products.
• Optimize full-funnel frameworks spanning awareness, acquisition, and lifecycle marketing.
• Align investment strategy with MMM insights, incrementality testing, and enterprise growth priorities.
• Continuously pressure-test channel allocation against broader media mix effectiveness.
• Drive performance against CPA, ROAS, contribution margin, and incremental lift targets.
• Advance structured testing roadmaps across:
  • Creative velocity and fatigue mitigation
  • Audience expansion and signal enrichment
  • Automation and bidding innovation
  • Incrementality and lift measurement
• Translate complex attribution and MMM outputs into actionable channel decisions.
• Oversee evolution of first-party data integration, conversion APIs, server-side tagging, and signal resilience strategies.
• Leverage predictive modeling and automation to enhance performance efficiency.
• Anticipate privacy shifts and platform changes, proactively adapting strategy.
• Maintain disciplined budget management across significant paid social investment.
• Implement scalable reporting frameworks and performance forecasting.
• Ensure pacing, investment allocation, and testing decisions are data-driven and financially accountable.
• Drive efficiency improvements without compromising growth.
• Leverage sophisticated database tools to effectively manage budget data and reporting workflows.
• Partner with Brand, Creative, Analytics, Finance, Organic Social, and Product to align creative development, measurement frameworks, and growth strategy.
• Influence upstream creative strategy with platform-native insights and performance data.
• Present performance narratives, risks, and investment opportunities to VP+ leadership.
• Maintain senior-level platform relationships and represent T-Mobile in strategic partner engagements.
• Collaborate with agency partners for Executive Social and any staff augmentation needs.

Qualifications

• 7+ years of paid social experience, including leadership within a scaled in-house or enterprise environment.
• Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent.
• Proven track record managing substantial paid social budgets with demonstrated incremental impact.
• Deep expertise across Meta, TikTok, Snap, LinkedIn, and emerging platforms.
• Strong command of incrementality testing, MMM alignment, and attribution frameworks.
• Advanced knowledge of signal strategy, automation, and AI-driven optimization.
• Financial fluency with large-scale media investment accountability.
• Executive presence and ability to influence cross-functional stakeholders.
• Experience operating within a mature, performance-driven media organization preferred.
• At least 18 years of age